Ford Retail, the world’s largest dedicated Ford dealership group, has today announced its customer facing brands will operate under a new name – TrustFord. The move is part of an ongoing strategy to align the business’ regional dealerships under one nationally recognised brand name and ensure a joined-up customer experience and offering across its entire […]
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Following an initial phase with the two corporate logos appearing side-by-side – symbolising the desire to respect the history, culture and industrial roots of the two groups – both Fiat and Chrysler now require a new corporate identity representative of an organisation that is much more than the sum of its two component parts, based […]
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British car maker Caterham has unveiled its new branding, designed to spearhead the Caterham Group’s continuing international expansion and diversification into new sectors. The new corporate identity features a new selection of green tones and a coloured Union Flag emblem, all reflecting Caterham’s British heritage. Since Malaysian entrepreneurs Tony Fernandes and Datuk Kamarudin Meranun purchased […]
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Cadillac is introducing an evolution of the historic Cadillac Crest, a revision in synch with the launch of new products such as the 2014 CTS and 2015 ATS Coupe. The new Cadillac Crest will begin appearing on vehicles in the second half of 2014. The Cadillac Crest has a heritage of evolution, marking new eras. […]
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Throughout 2014, Mopar will celebrate the 50th anniversary of the introduction of its famous second generation (Gen II) 426 Race HEMI engine design. To kick off the year-long commemoration, Mopar has created a 50th anniversary logo. The design incorporates an elephant in reference to the engine’s moniker, which resulted from the powerplant’s imposing size, strength […]
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Members of the Harley Owners Group, the official riding club of Harley-Davidson, have chosen a new logo for the world’s largest rider club. More than 100,000 H.O.G. members around the world voted online and overwhelmingly selected the winning logo over several proposed designs, says Harley-Davidson. The new design aims to capture the spirit of the […]
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Chevrolet will kick off the 2014 season with the debut of the all-new Corvette C7.R at the North American International Auto Show in Detroit. The new Corvette race car is to wear an updated “Jake” mascot logo, and will make its competition debut at the Rolex 24 At Daytona towards the end of January. Jake […]
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