Brand Union Creates New Look for Charity, ‘The Parent House’

London-based agency Brand Union has rebranded The Parent House, a small charity headquartered in Islington that aims to reduce child poverty in the borough by empowering parents through education. The charity hopes the new visual identity and positioning will help increase its visibility and appeal to new funders. “The inspiration was to remedy a cluttered, […]
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The Clearing Creates Identity for ‘Breast Cancer Now’

Breast Cancer Now, a new UK charity created from April’s merger of Breast Cancer Campaign and Breakthrough Breast Cancer, has launched this week with branding developed by The Clearing. The London-based brand consultancy says it worked closely with stakeholders from both legacy charities to develop Breast Cancer Now’s brand positioning, name, visual identity and tone […]
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Pentagram Designs Identity and Graphics for ‘Choice Works’

Pentagram’s Paula Scher and her team have designed the identity and event graphics for Choice Works, a party and art auction to benefit Planned Parenthood Federation of America and Planned Parenthood of New York City. Support from the event, which will be held at Sotheby’s in New York this Friday, May 15, will aim to […]
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Offthetopofmyhead Unveils New Look for ‘Tribal Voice’

Offthetopofmyhead has created the name and campaign identity for Survival International’s Tribal Voice project. The latter is a new project by London-based Survival International, an NGO that fights for tribal peoples’ rights. Survival is giving satellite communications technology to tribes so they can speak to the world in realtime. They’re putting the equipment into tribal […]
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Pentagram Designs New Identity for Bike New York

In time for the cycling season, Pentagram’s Emily Oberman and her team have rolled out a new identity for Bike New York. Along with the identity, the update includes a redesign of the Bike New York website, cycling guides and other collateral, and looks ahead to the organisation’s biggest events, the TD Five Boro Bike […]
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Dragon Rouge Designs New Education Brand, ‘Think Ahead’

One in four people in England are now said to experience mental health problems, and a third of families include someone with mental ill-health. In May 2014 the Institute for Public Policy Research (IPPR) published a detailed report on the state of mental health trusts within the UK. The report highlighted the growing demand on […]
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Pentagram Designs Identity for ‘Do The Green Thing’

Pentagram’s Marina Willer has developed a new identity for Do The Green Thing, an environmental charity co-founded by Naresh Ramchandani. Described as an online “inspiration feed”, Do The Green Thing hosts a website that displays posters, videos, podcasts and objects made by creative types that aim to inspire people to live more sustainably. The Do […]
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