Chapel Street Precinct Brand Identity

An international destination, the Chapel Street Precinct is a commercial, residential, cultural and tourist area in Australia. Located in the Melbourne suburb of Prahran, the hub is made up of an enthusiastic and diverse bunch of local business people whose goal is to foster community spirit while creating a sense of pride and place. They […]
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Logo Design for ‘Redactores Publicitarios’

After four years of existence and with more than 86,000 Facebook followers, Redactores Publicitarios (the largest online community for the advertising industry in Colombia, and one of the most important in the region to boot), needed a new identity to represent its nature: creative, changeable, and participatory. New York-based graphic designer and art director, Andrés […]
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ID for The McGuire Programme – ‘Beyond Stuttering’

The McGuire Programme was founded in 1994 and helps transform people who stutter into eloquent and articulate speakers. The Programme’s most visible ambassador, and now a course instructor on the programme, is talent show singer Gareth Gates. Also a programme coach is Sean Rees, a designer at London-based brand consultancy Purpose and the man behind […]
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Religious Branding: 23. Jewish Culture Festival

The Krakow Jewish Culture Festival is an international cultural event with a tradition dating back over 20 years. However, in recent times, the Festival had started to struggle with its identity, at both visual and socio-cultural levels. Organisers felt the event was becoming somewhat stagnant and antiquated. And so, in an attempt to communicate Jewish […]
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Branding for a Kid’s Café: Moomah

Moomah is a café and play space that encourages creativity and connection between parents, children, and friends. Founder Tracey Stewart commissioned New York-based branding agency Apartment One to develop an organic, dynamic brand language that would translate her vision for a multigenerational collaborative space into a memorable brand. Apartment One set out to first identify […]
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City Branding: Think Minsk

Despite being the capital and largest city of Belarus, Minsk lacks a clear identity. Its residents define themselves mostly by nationality, and admit that Minsk does not have a particular culture or tradition of its own. London-based identity think tank INSTID was asked to help improve Minsk’s international profile in order to attract foreign investment, […]
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‘Participatory’ Identity Design: idBrooklyn

idBrooklyn is a large-scale design project aimed at creating the graphic identity of Brooklyn through social interaction. As a participatory design project, idBrooklyn involves designing icons of Brooklyn’s culture through community-based workshops, a website and mobile app. The Kickstarter-based platform is the brainchild of studio imagenHB, a branding company with offices in Argentina, Santiago de […]
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