Herbs, Etc. Rolls Out New Logo and Packaging Design

Herbal supplement brand, Herbs, Etc., has introduced a new logo along with updated packaging and a refreshed tone of voice.

The American company states that the new design is influenced by the "ancestral traditions" and the natural beauty of Santa Fe, the capital of New Mexico, where herbalist Michael Moore founded the company in 1969.

"Our refreshed brand reflects not only our roots in Santa Fe and Michael Moore's pioneering vision, but also the exciting path forward as we expand into new markets and reach more people," comments company president Dan Coyle.

"As we grow with retail partners like Vitamin Shoppe and Whole Foods, it signals a new phase for the brand – one of excitement and of celebration. We're bringing our vast knowledge and wonderful healing formulas to more people, and that is something to celebrate," adds the firm's marketing boss, Sara Steinbeck.

The updated packaging from Herbs, Etc. is currently being rolled out nationally, featuring designs that showcase the plants used in each formula.

The brand's key products consist of Deep Sleep, which is claimed to be the #1-selling natural sleep aid in the U.S. natural segment, and ChlorOxygen, a popular chlorophyll supplement, in addition to offerings like Allergy ReLeaf, Stress ReLeaf, and Rocky Mountain Throat Syrup.

Source: Herbs, Etc.