September 10, 2013 Categories: Automotive, Fashion & Lifestyle
Identity Design for Motorcyle Brand, ‘Iron Lungs’
Iron Lungs is a burgeoning motorcycle lifestyle brand founded and run by husband and wife team Matylda and Brian Mcilvenny.
“I’m an artist/designer, and my husband Brian is a mechanic, so Iron Lungs is a joint project combining both of our interests, based here in Stockholm,” explains Matylda.
The long-term plan for the couple is to transition the business into a full-on custom bike building outfit. For now, though, the range of goods on offer include t-shirts, posters and decorative accessories.
All of the designs, like the main logo itself, feature Matylda’s unique style of hand-drawn typography.