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0

Identity Design for Motorcyle Brand, ‘Iron Lungs’

By Editor September 10, 2013

Categories: Automotive, Fashion & Lifestyle

Iron-Lungs-Motorcycles-logo-design-branding-identity-Matylda-Mcilvenny

Iron Lungs is a burgeoning motorcycle lifestyle brand founded and run by husband and wife team Matylda and Brian Mcilvenny.

“I’m an artist/designer, and my husband Brian is a mechanic, so Iron Lungs is a joint project combining both of our interests, based here in Stockholm,” explains Matylda.

The long-term plan for the couple is to transition the business into a full-on custom bike building outfit. For now, though, the range of goods on offer include t-shirts, posters and decorative accessories.

All of the designs, like the main logo itself, feature Matylda’s unique style of hand-drawn typography.

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Matylda Mcilvenny
www.matylda.com

Tags: branding, cafe racer, clothing, distressed, engine, hand lettering, handwritten, helmet livery, I, Iron Lungs, L, logo design, Matylda Mcilvenny, retro, t-shirt design, typography, vintage

SEE ALSO:

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  • Avund Goods Branding and Product Design
  • Fashion Branding: Strictly Verticals
  • Typographic Branding: Harley-Davidson Apparel
  • Springetts Designs New Brand for AkzoNobel
  • Identity Design for Healthy Vendor Brand, ‘Livewell’

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