Lakeview Farms Announces Rebrand, Unveils New Name and Logo

Lakeview Farms has announced that it is officially rebranding to “Novus Foods”.

The strategic initiative aims to reflect the evolution and growth of the American company.

The name Novus, which means “new” and “fresh” in Latin, is said to pay tribute to the firm’s “legacy while embracing the future of food”.

“This rebrand is more than a new name – it’s a reflection of who we are becoming,” says Tom Davis, CEO of Novus Foods.

The updated branding will be visible across packaging, communications, and digital platforms in the weeks to come.

The Ohio-based company operates a diverse portfolio of sub-brands, including Fresh Cravings, La Mexicana, Señor Rico, and Salads of the Sea, with products that range from dips and salsas to desserts and speciality refrigerated items.

Additionally, late last year, the company acquired the noosa yoghurt brand from Campbell Soup Company.

Source: Novus Foods