Offthetopofmyhead has created the name and campaign identity for Survival International’s Tribal Voice project. The latter is a new project by London-based Survival International, an NGO that fights for tribal peoples’ rights. Survival is giving satellite communications technology to tribes so they can speak to the world in realtime. They’re putting the equipment into tribal […]
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Launched in 2010, U.S. company cycleWood Solutions says its mission is to offer smarter, environmentally responsible alternatives to the many consumer products that continue to strain long-term sustainability. For example, after studying the lasting impact plastic garbage bags have on the planet, the team has created Xylobag, which is made from a patented mix of […]
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Digital design company Bluegg has revealed how it’s helping a pair of MasterChef finalists ‘revolutionise’ the Chinese takeaway. The Cardiff-based consultancy created a complete brand strategy for Hokkei, the new Asian-inspired takeaway business by chefs and entrepreneurs Larkin Cen and Dale Williams. Hokkei is the result of a partnership between former lawyer Larkin and recruitment […]
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Technology company Lexmark has revealed a new corporate brand and logo. Having originally been spun out of tech giant IBM, the US company started life as a printer manufacturer back in 1991. Lexmark says its rebranding represents its transition to a business “well beyond its hardware heritage”. “The new Lexmark logo evokes the clarity, value […]
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Pearlfisher London has redesigned Irish porridge brand, White’s Oats. Work spans creative strategy, brand identity, tone of voice and packaging design. Oats is now a rapidly growing market, with Quaker being the default category leader. Despite 173 years of expertise in the oat market in Ireland, Pearlfisher says White’s Oats had lost its edge and […]
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Global brand design consultancy Elmwood says it took inspiration from the Nordic scenery for its latest project with existing client, Arla Foods. The Arla Skyr yogurt range is the first Icelandic style yogurt to enter into UK supermarkets. In a highly competitive market, Arla Foods felt the range needed a packaging design that would stand […]
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Global branding agency Lippincott has revealed the work they did behind the scenes to launch Hyatt Centric, the newest hotel brand from Hyatt. Lippincott developed Hyatt Centric’s brand positioning, visual identity and launch events. The logo is said to evoke the streets and intersections that make up locations that will have Hyatt Centric hotels. “The […]
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