Kawasaki Celebrates Ninja Anniversary with Special Logo

The 2014 season is a particularly important one for the Kawasaki family as it marks the 30th Anniversary of the Ninja model line, which started life back in 1984 with the GPZ900R. To commemorate the historic occasion, the Japanese motorcycle manufacturer has created a special logo design as part of a year-long calendar of celebratory […]
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Dragon Rouge Creates ‘Heavenly’ Sub-Brand for Danone

Since its launch 2 years ago, Danone’s premium Greek-style yogurt Oykos brand has achieved sales of £29.2m, attaining 12% of the total luxury dessert market. Now the second largest luxury yogurt brand in the UK, Danone has introduced a number of new on-trend flavours, Salted Caramel and Cinnamon Apple. The product aims to further extend Danone’s […]
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Bulletproof Creates New Branding for Original Source Skin Quench

Brand design agency Bulletproof has led the creation of the name, brand identity and packaging for a new product from shower care brand Original Source called Skin Quench All in One Moisturising Shower. The range consists of four fruit variants such as Pineapple & Coconut oil and Watermelon & Jojoba oil. All of the products […]
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Siegel+Gale Unveils New Visual Identity for Cheetah Mobile

Global strategic branding firm Siegel+Gale has designed the new visual identity for Cheetah Mobile, a mobile internet company with 362 million monthly worldwide active users as of March 2014. Cheetah Mobile, which recently announced their IPO on the New York Stock Exchange, is also the second largest internet security software provider in China. Their portfolio […]
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SomeOne Rebrands Southeastern Rail

Southeastern Rail is part of the Go-Ahead Group, one of the UK’s main public transport operators and runs train services in South East London, Kent and parts of East Sussex. It serves 550,000 customers every day on more than 2,000 train services. The existing brand identity for Southeastern was developed back in 2006, but with […]
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Embrace Creates New Brand Identity for Charity, SATRO

Communications agency Embrace has completed a pro bono brief to create a new visual brand identity for independent charity SATRO. SATRO aims to inspire young people about their future careers. With the help of over 650 volunteers from local businesses, SATRO work with children from the start of school through to their final years in […]
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New York’s Cooper Hewitt Unveils New Identity by Pentagram

Cooper Hewitt, Smithsonian Design Museum has revealed a new name and graphic identity, custom typeface and website to accompany the expansion of the museum, which will open to the public in November this year. Designed by Pentagram’s Eddie Opara, the identity aims to establish a flexible branding system for the museum built around a new […]
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