Pipcorn Unveils New Logo and Packaging

Posted by Editor | October 8, 2025 Categories: Food

Pipcorn Unveils New Logo and Packaging

Snack brand Pipcorn has introduced a new identity, featuring a new name, logo, and packaging design.

The new name – "Pip’s Heirloom Snacks" – and packaging are designed to showcase the brand’s growth from its original mini popcorn to a wider variety of corn snacks.

Founded in 2012, this American brand gained national attention after receiving an investment on the Shark Tank TV show and even caught the eye of Oprah Winfrey early on.

In 2019, the brand started to broaden its product line to include more snacks made with non-GMO heirloom corn; these products included Cheese Balls, Crunchies, Corn Dippers, Twists, and Fries.

"The updated look is designed to stand out on shelves and reinforce the brand’s commitment to be everything Heirloom implies – made with unadulterated seeds that have been nurtured and handed down by generations of family farmers committed to the highest quality and best possible taste," says the company.

"This rebrand is about more than just a new name and look—it’s about clarifying who we are and what we stand for," adds marketing director of Pip's Heirloom Snacks, Sonia Ortiz.

The brand has also announced that going forward 90% of its products will be made with avocado oil, a change reportedly driven by "overwhelming" demand from consumers.