PlanSource Rebrands, Unveils New Logo

PlanSource, a technology company that automates employee benefits programmes, has unveiled a new logo design as part of a brand refresh.

The new look apparently comes off the back of a number of sweeping updates the company has carried out in the previous year, including the roll out of new AI tech across its platform.

"As PlanSource looks ahead to 2026, the updated brand embodies a simple yet profound belief: benefits administration should feel clear, connected, and manageable," says the American firm.

Adding: "The new identity captures PlanSource’s vision for the future of benefits administration and its commitment to supporting customers and partners with clarity, consistency, and confidence."

"This rebrand represents more than a new look – it reflects meaningful progress happening across our company. Over the past year, we’ve accelerated innovation across our platform, responsibly leveraged AI to simplify complex tasks like implementations and EDI, improved data accuracy and elevated service delivery with faster follow‑through and greater consistency," further comments PlanSource's CEO, Mike Morini.

Source: PlanSource