The Bahrain Association of Banks (BAB) has unveiled a new brand positioning and identity, created by global brand consultancy Industry. The identity review was commissioned to define a clear position for the BAB under a new brand identity, in order to attract new members from across the Bahraini financial services sector. Industry says it carried […]
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Ardent, the new company created from the recent merger of salvage specialists, Svitzer Salvage and Titan Salvage, has launched a new global corporate identity. Created by design consultancy Prophet the new brand identity includes the name, positioning, brand logo, and full visual and verbal identity. The identity will be used across a range of items […]
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Specialty materials company Polymer Group Inc. has begun to rollout a new corporate brand and identity. As a first step in this process, PGI has selected “AVINTIV” as its new company name. The concept behind the AVINTIV name comes from the combination of the words “advanced”, “inventive”, and “innovative”. “The unveiling of our new name […]
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Hong Kong-based agency Eight has created a refreshed brand for Per Aquum – the luxury hospitality brand behind a collection of resort properties in the Maldives and the UAE. “Each Per Aquum property realises a unique vision and looks to deliver an element of originality and surprise with its services. Our brief was to create […]
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US-based online car marketplace Autotrader has revealed a new logo and brand identity. The new look has been developed in partnership with design firm Lippincott. “The logo is a dynamic icon that can be interpreted in many different ways: the road ahead, an arrow pointing forward and a subtle ‘AT.’ The design draws inspiration from […]
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Aesop has created an identity for Andy Murray, which is being launched this week at the Australian Open 2015. The launch of the identity coincides with the announcement of the tennis star’s new apparel sponsor Under Armour. The identity is initially set to be featured on his on-court bag and training t-shirts at the Australian […]
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DeviantArt, said to be the world’s largest online social network for art, approached global creative agency Moving Brands to undertake a complete rebranding, as well as the design of a new app. Set up in 2000, DeviantArt has grown from being a niche website for sharing original Winamp skins to becoming a digital art platform […]
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