OFFBLAK, a new direct-to-consumer tea brand has launched in the UK, with branding by London-based agency & SMITH. Targeted at the health-conscious Gen Z and Millennial market, which & SMITH has named ‘Generation T’, the identity adopts a “playful” look that it is further claimed moves away from existing category design codes. Working on the […]
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NASA has unveiled a special logo to mark the 50th anniversary of the Apollo Program that landed a dozen Americans on the moon between July 1969 and December 1972. Created by NASA graphic artist Matthew Skeins, the logo offers a nod to the past with a few elements borrowed from the original Apollo Program emblem, […]
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The London Oil Refinery Company’s Astonish brand is relaunching its car care range for the UK and abroad, designed by Springetts Brand Design. Company bosses felt the Car Care range needed an update to bring it in line with the current masterbrand design and the new designs had to appeal to the range’s car-loving audience. […]
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NADFAS – the largest arts education charity in the UK – has been renamed, rebranded and repositioned as The Arts Society. Following a six-way competitive pitch, Jane Wentworth Associates (JWA) were tasked with undertaking an in-depth review of the brand and developing a completely new brand strategy – the first since the organisation’s launch in 1968. […]
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Avnet has unveiled an all-new logo design as part of a major new global branding effort dubbed “Reach Further”. The U.S. tech company, which is currently one of the world’s largest distributors of electronic components, says it will be the largest investment it has ever made in a marketing campaign during its 96-year history. Central […]
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Discount supermarket chain Aldi has unveiled a new logo design as part of a rebranding programme that is aiming to “modernise” the German company. The retailer’s blue, red and orange badge now takes on a more three-dimensional look, with a gradient effect giving the light blue “A” a ribbon-like appearance. Other changes include a modified […]
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Atkins Acuity is the new advisory business from British multinational engineering, design and project management consultancy, Atkins. The business works with clients focused on infrastructure and energy, from governments and civil authorities to IFIs and funds, providing a combination of financial and strategic know-how with the technical engineering experience of the Atkins Group. Acuity will initially […]
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