Pentagram Designs Identity and Graphics for ‘Choice Works’

Pentagram’s Paula Scher and her team have designed the identity and event graphics for Choice Works, a party and art auction to benefit Planned Parenthood Federation of America and Planned Parenthood of New York City. Support from the event, which will be held at Sotheby’s in New York this Friday, May 15, will aim to […]
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SmartHeart Rebrands Construction Company, ‘Monolitholding’

Moscow-based creative agency SmartHeart has created the new logo, strategy and brand-positioning for construction firm Monolitholding. From Krasnoyarsk in Russia, Monolitholding is said to be one of the region’s leading construction companies. Established in 1989 as an outfit engaged principally in the business of developing residential complexes, it currently conducts business operations in areas including […]
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Spike Debuts New Identity Designed by bluemarlin

Integrated brand design agency bluemarlin has created a new identity for U.S. entertainment network, Spike, which debuted across platforms earlier this month. The Viacom-owned entertainment network says it is trying to shift from a male-centric brand positioning to one that appeals to a wider audience. This transformation is being driven by a new brand directive […]
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d.studio Brands New Magazine Marketing Body, ‘Magnetic’

d.studio has created branding and advertising for Magnetic, the new marketing body for magazines in the UK. “The name and brand identity was built on the idea of ‘the power of attraction’, which is an intrinsic quality of magazines and reflects their ability to attract highly engaged people bound by a common interest,” explain the […]
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Jordan Amer Designs Identity for Semaphore London

This past week, a former PR director and business director from Mother launched what they are calling a “new kind” of communications agency. Newly founded Semaphore London says it will aim to blend PR strategy with the content capabilities of an ad agency. Founding partner Liam Fay-Fright was formerly the director of communications at Mother […]
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Spin Rebrands University of the Creative Arts

The University for the Creative Arts is a specialist arts institution in the south east of England. It’s four campuses at Canterbury, Epsom, Farnham and Rochester offer a range of creative subjects. Their primary focus is on practice-based and industry-orientated learning experience. Following an extensive research and consultation phase with senior management, lecturers, students and […]
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NOW TV Unveils New ‘Magic-Inspired’ Brand Identity

Online TV streaming service NOW TV has launched its new TV ads as part of a new integrated campaign that reflects its new logo and brand identity, as it rebrands for the first time since its launch in July 2012. The theme of the campaign, created by advertising agency WCRS, is ‘digital magic’ and will […]
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