New Logo Unveiled for the US Open Tennis Championships

The United States Tennis Association (USTA) has unveiled an all-new logo design for the US Open, as the Grand Slam tournament marks its 50th anniversary. Created by graphic design firm Chermayeff & Geismar & Haviv, the refreshed logo is being described as “a streamlined and modernised version of the tournament’s iconic flaming ball logo,” which […]
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Best Western Unveils New Logo as Part of Company Rebrand

Hotel chain Best Western has undergone a major rebrand as the company looks to engage a younger, more contemporary audience. The new look of the company will place an added emphasis on all seven of the company’s hotel brands. “For more than two decades, Best Western has had a familiar, recognisable, and visible logo. But […]
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Instinctif Partners Help Rebrand UK LPG Supplier, ‘Autogas’

Drivers looking for an alternative to petrol and diesel are to be tempted back to another well-known fuel source following a major rebranding exercise by liquefied petroleum gas (LPG) supplier Autogas. The new brand identity is to be rolled out across the company’s 215 refuelling sites across the UK, which are said to be used […]
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Taxi Studio Creates New Identity for Estate Agency, ‘Ocean’

Launched back in 1983, Bristol-headquartered estate agency Ocean has ambitions to grow its business further by expanding its footprint throughout the South West of the UK. The company felt its existing identity felt cold and corporate, while Ocean’s range of services were visually disparate and lacked branded standout. Taxi’s brief was to move their brand […]
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ANOC Unveils New Logo Design

The Association of National Olympic Committees (ANOC) has unveiled its brand new logo. The logo is made up of five interlocking ribbons forming a globe, each one representing one of the five Continental Associations. Speaking about the new ANOC logo, ANOC President Sheikh Ahmad Al-Fahad Al-Sabah said: “This is a very significant moment in the […]
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Sporting Identity: Golden Racket Award

Over the past few years Tour Tennis has emerged as a major player on Russia’s tennis scene. As well as publishing Tennis Weekend magazine since 2007, the organisation now also runs and coordinates the country’s largest amateur tennis tournament. In 2010 the brand duly inaugurated its first national tennis prize, named the “Golden Racket”. Moscow-based […]
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Utah Rugby Logo

Dan Winger is an industrial design graduate from the famed Art Center College of Design in Pasadena (California), and is currently working as a member of the R&D team at LEGO Concept Lab. While not a formal graphic designer, Dan is nevertheless an entrepreneurial product designer who likes to take a very open, multi-disciplinary approach […]
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