Bulletproof Overhauls Packaging Design for PizzaExpress

PizzaExpress has relaunched its ‘At Home’ range this month with new packaging and updated recipes as part of a new ‘one brand’ strategy. The redesign has been led by the London office of brand design agency Bulletproof who were appointed to the project in April 2015 following a strategic reappraisal of the master brand identity. […]
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Swedish Fish Gets New Branding and Packaging by Bulletproof

Mondelēz International has partnered with the New York office of brand design agency Bulletproof to refresh the packaging and visual identity of candy brand, Swedish Fish. Bulletproof was appointed to the project following a three-way pitch in July 2015. Swedish Fish originally arrived in the USA in the late 1950’s as an import from Sweden. […]
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Citroën Unveils 3D Printed Logo

French carmaker Citroën has revealed a 3D-printed sculpture representing the brand logo at this year’s Beijing Motor Show. Entitled ‘I love Citroën’, the sculpture is an arty take on the brand logo and is the brainchild of Arnaud Belloni, Citroën’s marketing and communication director. It was designed by Karine Buisson Caillard, global brand designer at Citroën, and […]
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& SMITH Creates New Look for YO! Sushi

Design agency & SMITH has refreshed the brand identity for YO! Sushi, creating a new look for the global restaurant chain. The designers say they wanted to align the brand closer to “the true taste of modern Tokyo” as part of the revised brand strategy. The visuals also take cues from Japanese anime and manga […]
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Coca-Cola Launches New ‘One-Brand’ Packaging

In a move that will extend the company’s “One Brand” global marketing strategy to packaging, Coca-Cola has announced the launch of new graphics that use one visual identity system featuring “Coca-Cola Red” as a unifying colour across the trademark. The “Red Disc”, described as the signature visual element of the new “Taste the Feeling” global […]
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IC Design Helps Özerlat Make Inroads into UK Coffee Market

London-based creative agency IC Design has designed the packaging for speciality coffee brand Özerlat’s Turkish Delight range. Comprising a range of five flavours, the products are hand-crafted for Özerlat by confectionery house Haci Bekir in Istanbul. “Catering for any changes or additions to the range, the packaging is designed as an elegant, simple box with wraparound […]
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Dalziel & Pow Brands Jewellery Collection, ‘Mono Switch’

London-based creative agency Dalziel & Pow has designed the branding for Mono Switch, a new collection from jewellery company SVP. The design studio took on the pro-bono project in collaboration with TV presenter Antonia O’Brien, as the newly launched collection represents a tie-up between SVP and Fashion Targets Breast Cancer, a campaign that aims to […]
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