Pearlfisher Creates Branding and Packaging for ‘Legit Organics’

Pearlfisher New York has created the brand strategy, identity, packaging and visual language for new confectionary brand, Legit Organics. Pearlfisher says the challenge was to create a visual identity that “challenges the perception of organic confectionery.” Hamish Campbell, creative director of Pearlfisher comments, “The standard in organic confectionary has always been about compromise: worthy not […]
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Branding and Packaging Design for ‘ChocoHoney’

ChocoHoney is a gourmet chocolate producer located in the city of Sorocaba, in São Paulo, Brazil. Established in 2006, the company specialises in making luxury artisanal chocolate for both private and corporate customers. In 2011, the chocolate house turned to Sorocaba-based agency Momm Comunicação to help reformulate and revise its branding and positioning. Graphic designer […]
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Dragon Rouge Creates New Look for ‘Cocio’ Chocolate Milk

Global design agency Dragon Rouge has fashioned a new look for Danish chocolate milk brand Cocio, which was originally founded in 1951. For almost a year, Dragon Rouge has been working closely with the Cocio team to refresh the brand. The Arla-owned dairy drinks brand is aiming to target an audience of young urban adults. In […]
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Harley-Davidson Riding Club Unveils New Logo

Members of the Harley Owners Group, the official riding club of Harley-Davidson, have chosen a new logo for the world’s largest rider club. More than 100,000 H.O.G. members around the world voted online and overwhelmingly selected the winning logo over several proposed designs, says Harley-Davidson. The new design aims to capture the spirit of the […]
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Branding for Japanese Butchery, ‘Hagiwara Butcher’

When its shop was refurbished, a new brand identity was created for a butchery with a long tradition in Kamakura, Japan. The logo and advertising displays as well as packaging were all redesigned. In order to familiarise the customers with the company history, the logo features two roofs symbolising the two butcher families. It is […]
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BrandOpus Develops New Identity for ‘Brakes’

Brakes, a leading European food service supplier to the catering industry with over 10,000 employees based in over 80 locations, has partnered with BrandOpus to create their new brand identity, designed to highlight the company’s dedication to quality and service. The new identity serves as shorthand for the company mission, placing the Brakes people and […]
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Logo and Packaging Design for Marou Chocolate

Founded by a couple of Frenchmen living in Ho Chi Minh City (Saigon), Marou Faiseurs de Chocolat has the honour of being Vietnam’s first single-origin gourmet bean-to-bar chocolate producer. Marou brought in design agency Rice Creative at the very outset, tasking the latter to build the brand’s visual identity and packaging. “We wanted the packaging […]
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