Pentagram Rebrands U.S. Restaurant Chain, Tender Greens

Pentagram has rebranded U.S. restaurant chain, Tender Greens. With 24 branches currently in California, the business has undergone an identity overhaul as it plans to expand nationally in 2018. The refreshed look includes a new logo, custom font, mobile app, website, uniforms, packaging, and menus, as well as a restaurant redesign. “Tender Greens is a true […]
[READ MORE]

Springetts Designs Range of Hot Sauces for World of Zing

Springetts Brand Design has designed a range of new hot sauces that have just been launched in the UK by London-based speciality food brand, World of Zing. “World of Zing challenged us to add more ‘zing’ to their brand. Our starting point was a new brand essence – ‘flavour beyond ordinary’. This idea was then […]
[READ MORE]

Indiana Pacers Reveal New Logo Designs for 2017-18 Season

American basketball team the Indiana Pacers have officially unveiled the first phase of a brand refresh, built around a new platform dubbed “We Grow Basketball Here”. The updated look incorporates newly-designed white and blue uniforms, a new playing court, as well as two new logos – a state icon and seal for basketball in Indiana. […]
[READ MORE]

Cadillac Launches New Luxury Car Subscription Service – ‘BOOK by Cadillac’

American carmaker Cadillac has launched what it claims is the first-of-its kind luxury vehicle subscription service. Dubbed “BOOK by Cadillac”, the service gives members access to popular Cadillac vehicles without the commitment of leasing, financing or buying. For a flat monthly fee of $1500, members will have app-enabled on-demand access to the latest premium trim […]
[READ MORE]

CocoPro Gets New Logo and Packaging Design by Afterhours

Design agency Afterhours has refreshed the brand identity and packaging for CocoPro, a range of high protein coconut water created by a team of sports professionals and nutritionists. With the ambition to grow the brand from its roots in the specialist fitness sector to connect with a broader, health conscious audience, CocoPro tasked Afterhours with […]
[READ MORE]

PB Creative Unveils Design for New Sports Nutrition Brand, ‘Be’

PB Creative has created the identity and packaging design for ‘Be’, a new sports supplement brand that has just launched in the UK, Europe and the US. Parent company Lifeplus approached the agency to create a new sports nutrition brand that would provide the company with an ownable and credible space within the UK, Europe […]
[READ MORE]

Opel Unveils New Logo Design

Carmaker Opel has unveiled an updated logo design as well a new brand credo dubbed “The Future is Everyone’s”. The brand refresh comes just a few months after the German manufacturer, which sells its cars under the Vauxhall badge in the UK, was bought out from General Motors by France’s Peugeot-Citroën group for US$2.2 billion. […]
[READ MORE]