The Pacific Bridge Companies Unveils New Logo Design

The Pacific Bridge Companies (TPBC), a conglomerate of international financial advisory firms spanning the U.S. and Asia, has introduced a new logo design. TPBC says it “served as a bridge over the Pacific Ocean” when it was founded in 1992, with the aim of connecting advisers across the financial services industry to help people and […]
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Mazda at 100 – a History of the Japanese Car Brand’s Logo

Mazda started life on the 30th January 1920, as the Toyo Cork Kogyo Company producing cork for gaskets, insulation, and cushioning material. It was not until 1931 that the first vehicle rolled off the production line – the Mazda-Go three-wheel truck and it was another 29 years before Mazda produced its first proper car – […]
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Law Firm Kleinberg Kaplan Refreshes Brand with New Logo

Prominent law firm Kleinberg Kaplan has announced a brand refresh by taking new office space in New York and unveiling a new look that includes a redesigned logo and website. The 63-lawyer firm, which also incorporates a well-known real estate practice, has just relocated to 500 Fifth Avenue across from Bryant Park and the New […]
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Pintec Unveils New Brand Logo

Chinese fintech startup Pintec has unveiled a new logo that it says has been designed to communicate the brand’s “vision of applying technology to connect and serve partners.” Founded in 2017, the company offers personal and SME loans in addition to wealth management and insurance brokerage services. Its new logo design, which is described as […]
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Chinese Carmaker Baojun Reveals New ‘Premium’ Logo

SAIC-GM-Wuling, a joint venture between American car manufacturer General Motors and China’s state-owned SAIC Motor, has introduced a new logo design for its Baojun sub-brand. The so-called “Diamond Badge” will be applied to all upper-level ‘premium’ cars, starting with the Baojun RS-5 SUV (pictured below), which is expected to be launched in the first quarter […]
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Renault Announces New Name and Logo for F1 Team

French carmaker Renault has announced a change in name for its Formula One team ahead of the motorsport event’s 2019 season. The switch in moniker – from “Renault Sport Formula One” to “Renault F1 Team” – will also be accompanied by a new logo that is claimed to be both “more compact and more readable” […]
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Performance Lab Given ‘Scientific’ Look by Robot Food

Branding agency Robot Food has created the identity for Performance Lab, a new range of dietary supplements developed by London-headquartered Opti-Nutra. Described as a “lifestyle brand for performers”, the range is comprised of Performance Lab and Performance Lab SPORT, with the vitamins and minerals being made using “scientifically driven formulas”. According to Robot Food the business needed an identity […]
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