Lexmark Launches New Brand and Logo

Technology company Lexmark has revealed a new corporate brand and logo. Having originally been spun out of tech giant IBM, the US company started life as a printer manufacturer back in 1991. Lexmark says its rebranding represents its transition to a business “well beyond its hardware heritage”. “The new Lexmark logo evokes the clarity, value […]
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Archival’s adidas RGIII Trophy Edition Design Wins 2014 RDA

adidas introduced a special-edition cleat to the market called the Trophy Edition crazyquick back in 2012. The bronze colourway was created specifically for American footballer Robert Griffin III’s first ever Monday Night Football game and integrated SPOTLIGHT technology. Whenever a photo with flash is taken of the shoe, the message “Unbelievably Believable”—written in Griffin’s handwriting—is […]
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d.studio Brands New Magazine Marketing Body, ‘Magnetic’

d.studio has created branding and advertising for Magnetic, the new marketing body for magazines in the UK. “The name and brand identity was built on the idea of ‘the power of attraction’, which is an intrinsic quality of magazines and reflects their ability to attract highly engaged people bound by a common interest,” explain the […]
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The Partners Creates New Brand for Tusk Conservation Awards

Brand consultancy The Partners have launched a new brand for the Tusk Conservation Awards. The awards, organised by the conservation charity Tusk Trust in partnership with Investec Asset Management, celebrate achievements in the world of African conservation. The brand was created following a six-month pro-bono project aimed at giving the Tusk Conservation Awards and their […]
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Lippincott Designs New Logo for JDA Software

International branding firm Lippincott has revealed the new brand identity, logo and tagline for JDA Software, a global retail and supply chain solutions provider. Lippincott partnered with JDA to redefine it brand after years of growth and subsequent acquisitions. “JDA’s new tagline, ‘Plan to Deliver’ captures JDA’s broad spectrum of solutions and its focus on […]
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Thompson Brand Partners Rebrands ‘Harrogate Spring Water’

Thompson Brand Partners has created a new identity for Harrogate Spring Water, taking inspiration from Harrogate’s history of drawing water, which can be traced back to 1571. The consultancy was approached six months ago according to Thompson Brand Partners founder and creative director Ian Thompson, who says: “Harrogate was the first place in the world […]
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Identity Design for Interior Architecture Studio, ‘Atelier Rennais’

Emerging French interior design studio Atelier Rennais was founded and is run by designers Clementine Commereuc and Hugues Pelhate. With specialist backgrounds in interior architecture and environmental design, the two young architects launched the practice back in 2012. Parisian based designer Vivien Bertin was commissioned to develop a corporate identity and associated communication materials, including […]
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