New Sports Anti-Doping Body ‘ITA’ Reveals Logo Design

Following approval from its Foundation Board led by former French Sports Minister Valérie Fourneyron, the International Testing Agency (ITA) has revealed the logo and slogan, “Keeping Sport Real”, which together will form the cornerstone of its brand identity. Headquartered in the Swiss city of Lausanne, ITA is a newly-formed not-for-profit body that aims to provide anti-doping […]
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me&dave Brands London’s ‘Barts Square’ Residential Quarter

Branding agency me&dave has created the new identity for Barts Square, a low-rise mixed-use quarter in the heart of London, which developer Helical launched to buyers earlier this month. The collection of apartments, communal areas, office spaces, retail outlets and a major new restaurant is being developed on a 3.2-acre site close to 800-year-old St […]
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Rolls-Royce Confirms ‘Cullinan’ Name for New SUV

Rolls-Royce has confirmed that its new motor car will be called “Cullinan”. The name has been inspired by the “Cullinan Diamond” – a 3,106-carat diamond unearthed over 100 years ago in South Africa that remains the largest diamond ever discovered. “The name Cullinan has been hiding in plain sight since we revealed it as the project name some […]
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Miami University’s New Logo Honours Myaamia Tribe

Miami University has revealed a new “heritage logo” that honours the culture of the Miami “Myaamia” Tribe after which it’s named. The logo’s look, created by Myaamia artist Julie Olds and designer Alyse Capaccio from the university’s communications and marketing department, is said to have been inspired the tribe’s traditional ribbonwork art and its bold […]
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Las Vegas Lights FC Reveals New Logo Design

Las Vegas Lights FC has unveiled its official crest this week as the football club continues to build toward its inaugural season in the United Soccer League (USL) in 2018. The logo design process is said to have initially commenced with fan-submitted ideas; these were then refined and developed further by three local designers before […]
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Cadillac Launches New Luxury Car Subscription Service – ‘BOOK by Cadillac’

American carmaker Cadillac has launched what it claims is the first-of-its kind luxury vehicle subscription service. Dubbed “BOOK by Cadillac”, the service gives members access to popular Cadillac vehicles without the commitment of leasing, financing or buying. For a flat monthly fee of $1500, members will have app-enabled on-demand access to the latest premium trim […]
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Bulletproof Redesigns Apetina Cheese Brand

Arla Foods has teamed up with the London office of design agency Bulletproof to create a new brand visual identity and packaging design for global cheese brand Apetina. With an ambition to reposition Apetina as a cooking cheese brand, bosses at Arla Foods say they needed a design that would drive reappraisal, inspiring ‘casual creative […]
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