WorkWell, an American company that aims to prevent and treat sprains, strains, and back pain in the workplace, has unveiled a refreshed logo, brand identity, and website. The logo has been completely redesigned, adopting a modernised look that company bosses say better reflects who WorkWell is today; it is further claimed to symbolise a “dynamic […]
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Global aviation services group Air Partner has launched a new brand identity created by design agency StormBrands. Having originally started out as a flying school in 1961, Air Partner subsequently expanded to include multiple companies with individual identities, naming structures and cultures including group charter, private jet, freight, air evacuation and safety consulting and training. […]
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The Fédération Aéronautique Internationale (FAI) has unveiled the logo design for the first-ever World Drone Racing Championships, which is taking place in Shenzhen, China later on in the year. The Swiss-headquartered FAI, which currently serves as the world governing body for air sports, says careful thought went into the creation of the new logo. “Its […]
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Major global aircraft manufacturer Bell Helicopter has revealed it has rebranded to be known as simply “Bell”. The American company teamed up with design consultancy FutureBrand to complete its first rebranding since aerospace giant Textron purchased the defense businesses of Bell Aircraft Corporation in 1960 some of which became Bell Helicopter. “Bell has always been […]
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Offthetopofmyhead has designed a logo for digital marketing consultancy Green Bird Communications. The consultancy was founded by marketing, communications and PR consultant Clare Dorey, and journalist and writer Lucy Mason. Green Bird claims to create marketing tools that help businesses achieve a strong digital presence and to “fly online”. Headquartered in Surrey, the company’s name […]
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The Team has designed a new visual identity for National Air Traffic Services (NATS), which is currently the UK’s leading provider of air traffic control services, reportedly handling 2.4 million flights and 250 million passengers in UK airspace. The consultancy was tasked with redefining the brand for NATS in early 2016. “Our responsibility was twofold, firstly […]
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Los Angeles 2024 has unveiled the official logo and slogan for its candidature to bring the Olympic and Paralympic Games back to the United States for the first time in 28 years. “The soaring figure of the logo is a symbol of athletes reaching for their dreams, the original Spanish name for Los Angeles ‘the […]
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