Design agency PB Creative has refreshed the logo and packaging design for well-known disinfectant brand, Zoflora. Claimed to be the UK’s leading disinfectant brand, its range of fragranced, perfumer-developed, concentrated disinfectants are said to be inspired by nature. PB Creative was briefed to create a contemporary and desirable look and feel for the brand that […]
[READ MORE]

London-based design agency PB Creative has refreshed the brand and packaging identity for Imperial Leather’s Foamburst shower gel. The latter first arrived on the market a little over two decades ago, with the most recent redesign in 2013. In an effort to set it apart from regular body-wash brands, Imperial Leather recently decided to push […]
[READ MORE]

London-based branding consultancy Workroom has come out a winner at the biennially-held REBRAND 100 Global Awards. It picked up one of just five ‘2018 Best of Awards’ for its rebrand of beauty products manufacturer Coty, which the agency also claims was its largest-ever rebranding programme. Workroom says both the new logo and strapline were designed […]
[READ MORE]

Jean Niel is said to be one of the oldest fragrance and flavour houses in the world still in activity. When it came time to refresh the brand, the team called upon global design agency CBA to rethink its entire visual identity system. The designers say the challenge was how to retain the brand’s existing […]
[READ MORE]

Jo Malone has been described as an ‘English scent maverick’ and the woman responsible for creating some of the world’s most-loved fragrances. After exiting the Jo Malone London brand in 2006, she returned to the fragrance industry with the launch of her new venture ‘Jo Loves’ in 2011. Following the opening of the first Jo […]
[READ MORE]

Paris-based fashion label KENZO has revealed a new bottle and logo design for its newly launched TOTEM fragrance. The new look has been created in collaboration with prominent Japanese design studio, Nendo. Adopting a ‘tribal’ feel, the logo consists merely of a square, circular, and triangular mark, while the fragrance itself comes in three variants, […]
[READ MORE]

New York-based advertising and branding agency LLOYD&CO has reimagined and modernised Norell New York. Said to be the first American designer fragrance, the Norell New York scent was originally created back in 1968 by fashion designer Norman Norell, who designed ready-to-wear clothing for the likes of Marilyn Monroe, Jackie Kennedy and Lauren Bacall. Riley Keough, […]
[READ MORE]