Lotus Reveals Name and Logo of New Car

British sports car brand Lotus has today confirmed the name of its much anticipated all-new model will be “Emira”. The news was confirmed during an online digital conference broadcast. To date it has been known only by its codename, the Lotus “Type 131”. The name had been teased by Lotus in a film on social […]
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Kia Unveils New Logo Design

Kia has unveiled its new corporate logo and global brand slogan, which the Korean carmaker says signifies a “bold transformation” that will help it to achieve “a leadership position in the future mobility industry”. “The rhythmical, unbroken line of the logo conveys Kia’s commitment to bringing moments of inspiration, while its symmetry demonstrates confidence. The […]
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McLaren Reveals Name and Logo of New Hybrid Supercar

Luxury supercar manufacturer McLaren has announced the name and logo of its forthcoming hybrid-powered model. The new “Artura” is set to become the British brand’s first high-performance hybrid series production supercar, building on the expertise in electrification first showcased in the McLaren P1 hybrid unveiled back in 2012 and more recently the Speedtail hyper-GT, which […]
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Peugeot Sport Reveals New Logo Design

Carmaker Peugeot has unveiled a new logo for its motorsport division ahead of this year’s famous 24 Hours of Le Mans endurance race that gets underway at the Circuit de la Sarthe in France this coming Saturday. The new visual identity of Peugeot Sport is designed to align with the graphic elements of the French […]
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Lotus Reveals Name and Logo of New Electric Hypercar

British sports car brand Lotus has revealed the name of its new all-electric hypercar, which is due to start production in 2020. The announcement was made this past weekend at the annual Goodwood Festival of Speed held in West Sussex, England. Dubbed as “the world’s first British EV hypercar”, the model will be called “Evija”; […]
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HIRENAMI Announces New Name and Logo

Video content management platform HIRENAMI has announced it has rebranded to vidREACH. The refresh includes a new logo design, messaging, website, and social media campaign. Describing itself as “an engagement platform for sales and marketing, training and coaching, customer success, and hiring”, vidREACH is a cloud-based Software-as-a-Service (SaaS) solution that enables, among other things, recruiters […]
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AxleTech International Reveals New Name and Logo Design

Axletech International, a U.S. manufacturer of axles and chassis equipment for heavy-duty trucks, has refreshed its identity with a new name and brand mark. With industrial roots going all the way back to 1919, the business has seen multipile changes in the form of name, ownership and acquisitions over the past 100 years. However, as […]
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