Car Maker Cadillac Renews Historic Crest Logo

Cadillac is introducing an evolution of the historic Cadillac Crest, a revision in synch with the launch of new products such as the 2014 CTS and 2015 ATS Coupe. The new Cadillac Crest will begin appearing on vehicles in the second half of 2014. The Cadillac Crest has a heritage of evolution, marking new eras. […]
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Branding and Packaging Concept for ‘AriZona Tea’

Maria Theron is a graphic designer who is currently a senior at the Maryland Institute College of Art (MICA) in Baltimore, Maryland, USA. Completed as part of her academic studies, this conceptual brandshift for the popular AriZona Tea line of cold, canned beverages aims to shift the visual language away from the ultra-bright, bombastic former […]
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Construct Brands 5 Star Hotel, ‘Le Grand Bellevue’

London design agency Construct has created the identity for Le Grand Bellevue, a revamped luxury hotel in Gstaad. Located in the Swiss Alps, the hotel’s new owners (he an hotelier, she an interior designer) engaged Construct to design an identity, promotional literature, guest collateral and a new website. Construct’s brand identity begins with a mark […]
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Identity Design for Concrete Product Specialist, ‘Cemento’

London-based graphic design studio Design by St has created this Brutalist-inspired identity for Cemento, a UK distributor of Italian-made concrete products. Aimed at designers and specifiers, Cemento’s key product is a patent-pending concrete veneer that has been developed primarily for use as wall panelling and furniture surfacing. According to Design by St, the identity’s visual […]
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Identity Design for Guest House, ‘Villino Odaldo’

The Villino Odaldo was originally built as a summer residence for wealthy landowner Giuseppe D’Onghia back in 1929. Situated in Mottola, a town and commune in the province of Taranto, in the Puglia region of southeast Italy, the descendants of D’Onghia’s family have recently restored and transformed the building into a guest house aimed at […]
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Logo Design for Seoul Museum

The logo design for the Seoul Museum was inspired by its spatial characteristics. Taking the architecture of the museum’s building as a starting point, eleven squares were initially designed. Based on this, the logo was developed as the result of designing various forms by connecting the corners of each square. Through its abstraction, the logo […]
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Identity Design for an Arabic-Mexican Taco Shop – ‘Habibis’

Habibis is an Arabic-Mexican fusion taqueria located in San Pedro Garza García, a city enriched by the culinary arts of its third generation Arab immigrants. Previously a humble taco stand, Habibis approached Mexican branding consultancy Anagrama with the task of creating an identity that would communicate the foods’ mixed background and quality without losing its […]
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