TEMPLO Designs New Identity for ‘Whybrow Wayfinding’

Whybrow Wayfinding has launched a new identity and website created by design agency TEMPLO. Marking 10 years in business in 2015, Whybrow Wayfinding has chosen to mark the occasion with an updated identity and digital experience, encompassing print, website and digital communications. A new logo in the form of a simplified symbol – an eye […]
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Branding and Packaging Design for ‘t.lovers’

t.boutique and t.bar is a combination of tea shop and tea bar for a new brand of tea called “t”. Run by meta-company t.lovers, the business operates under the motto “handpicked happiness”, with the aim being to spur a new kind of tea culture. Visitors to the shop, which is located in a part of […]
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Penguin Random House Reveals New Identity Design

Penguin Random House has introduced a new global brand identity, following the merger between the two companies last year that resulted in the creation of the biggest book publisher in the world. The new corporate wordmark, designed by Pentagram partner Michael Bierut, aims to underscore the importance of the written word to the company’s culture and […]
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Worldpay Reveals New Brand Identity

Worldpay, a major player in the payments processing industry, has revealed its new corporate brand. The rebranding, which includes a new website and an updated logo, will roll out in phases starting in the United States in May and ending in the United Kingdom later this year. “Our new brand highlights the worldwide nature of […]
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Logic Design Creates New Identity for Elf Oil

French studio Logic Design has created a new identity for well-known oil and lubricant brand Elf, which is owned by the Total Group. Total engaged Logic Design to reinforce Elf’s branding with a specific request to express more strenuously the technical skills of its automotive lubricant range. The agency subsequently designed a new graphic architecture […]
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Pearlfisher New York Designs New Identity for ‘The Dieline’

Global branding agency Pearlfisher has created the new brand and identity design for The Dieline, one of the most popular packaging design websites in the world. Developed by Pearlfisher’s New York studio, the new identity consists of a refined wordmark accompanied by interchanging package icons. Pearlfisher says the refreshed branding and identity will enable and […]
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Pearlfisher Creates ‘Experiential’ Brand Identity for Cadbury

As part of a long-term relationship, Pearlfisher have created a new branding programme for Cadbury Dairy Milk that spans brand strategy, identity creation, packaging design and brand guidelines. Having previously created the global expression of Cadbury Dairy Milk in 2008, which focused on the chocolate’s key ingredient of ‘a glass and half of milk’, Pearlfisher’s […]
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