Branding and Packaging Design for ‘t.lovers’
t.boutique and t.bar is a combination of tea shop and tea bar for a new brand of tea called “t”. Run by meta-company t.lovers, the business operates under the motto “handpicked happiness”, with the aim being to spur a new kind of tea culture.
Visitors to the shop, which is located in a part of Hamburg called St. Georg, are able to ‘experience’ tea in three different ways: t.bar (drinking and eating), t.boutique (shopping) and t.school (courses/seminars and tastings).
Hamburg-based agency Bræutigam & Rotermund, headed by art director Tim Rotermund, was engaged to come up with the branding and packaging design.
“Transparency, open spaces, brightness, as well as purity, simplicity and exclusivity, combine to reflect in the design of all aspects of the product and the brand,” say the designers.