Ragged Edge Creates New Look for Fertility Brand – ‘Mylo’

Fertility technology company myLotus has rebranded as “Mylo”, with design by Ragged Edge. Mylo’s ovulation tracker, which detects luteinising hormone in the urine, is claimed to offer users the tools and information that will optimise their chances of having a baby. Changing the name from myLotus to Mylo is said to have set the tone […]
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Great American Cookies and Marble Slab Creamery Introduce New Logos

Great American Cookies and Marble Slab Creamery have both introduced new brand visions, logos, packaging, and store designs. Owned by Global Franchise Group (GFG), the confectionery brands are said to be two of America’s favourite destinations for sweet treats and celebrations. GFG partnered with Colorado-headquartered brand consultancy and creative agency Sterling-Rice Group (SRG) to develop […]
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Cambridge University Boat Club Reveals New Logo by Offthetopofmyhead

Design agency Offthetopofmyhead has created the new logo and identity for Cambridge University’s Boat Club. At the start of last month, three separate rowing clubs from the world-famous university, namely, Cambridge University Boat Club, Cambridge University Women’s Boat Club, and Cambridge University Lightweight Rowing Club, unified to become one new club – for both men […]
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‘Enjoy Education’ Gets New Logo and Identity by Studio Output

Design agency Studio Output has created the new positioning, brand identity, and website for private tutoring and homeschooling business, Enjoy Education. Originally founded in 2006 by Oxford graduate Kate Shand, the London-based company has expanded in subsequent years, even managing to win a prestigious Education Investor Award for Best Private Tuition Company in 2013 and […]
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Rolls-Royce Unveils New Identity Design

World-famous luxury car brand Rolls-Royce has today unveiled a new brand identity with design by Pentagram. The British brand says it appointed Marina Willer, partner at Pentagram, to create a new look that would appeal to a younger demographic, particularly as the marque’s clients have decreased to an average age of just 43 in recent […]
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Consumer Healthcare Products Association Reveals New Logo

The Consumer Healthcare Products Association (CHPA), a 139-year-old industry trade organisation, has refreshed its identity for the first time in two decades. The rebranding effort, which encompasses a new logo, tagline, and brand narrative, is said to have been underway for over a year and aims to position the Washington-headquartered organisation as the only association […]
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Online Art Gallery ‘Charles Rose’ to Launch with Branding by Offthetopofmyhead

Offthetopofmyhead has created the new logo and identity for Charles Rose, an international online gallery specialising in the sale of limited-edition contemporary fine art prints. The gallery, which is set to launch later on this year, is aiming to “have the atmosphere of an exclusive, private members club to appeal to high net worth individuals”. […]
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