Toyota Reveals New ‘Mobility-Friendly’ Logo Design

Toyota is introducing a new brand design in Europe with a reworked version of its brand logo and typography. The refreshed look is claimed to signify a new era that will help the Japanese car giant transition from a car company to a mobility company. “Developed for an increasingly diverse customer base that is coming […]
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Playlister Reveals New Logo and Identity by Studio Output

Studio Output has rebranded Playlister, a London-based consultancy whose team of music collectors curate and select background music for spaces such as restaurants, hotels, and resorts. Founded in 2008 by Dan Lywood and Ben Bridgewater, Playlister’s client list includes the likes of Chateau Marmont, Grupo Mambo, and The Standard Hotel Group. In addition to assembling […]
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Simply 7 Introduces New Logo and Packaging

Australian food brand Simply 7 Snacks has introduced two new snacks – Sea Salt Veggie Straws and Fiery Pepper Lentil Chips. In addition to bringing two new products to market, the Melbourne-headquartered company has launched a new, fresh look with redesigned branding and packaging, The latter not only introduces a blue background complete with an […]
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SomeOne Rebrands American Restaurant Chain – TGI Fridays

SomeOne has created the new branding and identity for well-known American restaurant chain, TGI Fridays. Aesthetically, the rebrand, which also includes a name change to Fridays, harks back to the 1960s, with the business having launched in 1965 on the corner of New York’s 63rd Street and First Avenue. “We began with a full strategic […]
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Conran Design Group Creates Logo for Clario Antivirus

Conran Design Group has created the logo and branding for the just launched, subscription-based web security company, Clario. With their bloated software, malware, and endless popups, antivirus companies seem to have gotten a bad reputation. To challenge this, Conran has come up with a visual and verbal identity for London-based Clario that is claimed “humanises, […]
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Ragged Edge Rebrands Cycle Insurer – Laka

Community-based bike insurance start-up Laka has been rebranded by creative agency, Ragged Edge. Following a successful seed round, Laka enlisted Ragged Edge to develop a new brand identity that could establish collective cover for cyclists in both the UK and Europe, as well as helping the London-headquartered company to develop other insurance products in the […]
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TV Channel TBS Unveils New Identity by Trollbäck+Company

American TV channel TBS (Turner Broadcasting Station) has revealed a new identity created by branding and design studio, Trollbäck+Company. The refreshed look is claimed to elevate “one of TV’s top comedy brands to a genre-fluid, taste-driven entertainment destination”. “This was more than just a redesign or a refresh of on-air toolkits,” says Bo Bishop, executive […]
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