Kent Watersports Changes Name, Reveals New Logo

American sports goods manufacturer Kent Watersports has announced a rebrand to “Kent Outdoors”. In addition, the company has also announced that it has bought out both Kona Bicycles and BOTE, the latter a maker of stand up paddle boards, kayaks, and inflatable docks. These latest two acquisitions mean the Ohio-headquartered firm now has a portfolio […]
[READ MORE] Rebrands as ‘Kion’, Unveils New Logo Design

American cloud management software company,, has announced it is rebranding to “Kion”. The reveal of the new identity is also tied in with the announcement of a major update to its platform, Kion 3.0, which is reportedly used by major U.S. government agencies such as NASA and the Centers for Disease Control and Prevention […]

KBRA Launches New Brand Identity with Redesigned Logo

Kroll Bond Rating Agency (KBRA), a global credit rating agency, has announced the launch of its new corporate brand identity that features a redesigned logo and website. The rebrand coincides with KBRA’s 10-year anniversary, as the New York-headquartered company continues to evolve its service offerings across new platforms and broaden its global footprint with five […]

LA-Based Marketing Agency Kobe Digital Unveils New Logo

Los Angeles-based marketing agency Kobe Digital has unveiled a new logo design and website as part of a major rebrand. The company says it has pursued the full rebrand and site launch in an effort to reflect the change and growth it has undergone as a business in the last five years. With the mission […]

U.S. Insurance Giant Kemper Reveals New Logo Design

Kemper Corporation, which is said to be one of America’s major insurance providers, has announced an identity refresh. The rebrand encompasses an all-new wordmark, positioning and product line architecture. Ditching the gold colour scheme of the previous logo that was designed by Lippincott back in 2011, the new logotype is set in navy blue and […]

Skin Care Brand ‘Kari Gran’ Unveils New Logo and Packaging

Eco-luxe skin care company, Kari Gran, has unveiled a new logo, packaging, and even a new shade for its popular lip product line, now known as Lip Whip by Kari Gran. Company bosses say the wildcrafted Lip Whips has received a fresh makeover in order to keep up with ever-growing consumer preferences. As a result, […]

Law Firm ‘Kramer Levin’ Unveils New Logo Design by CSA

Branding and design consultancy Carbone Smolan Agency (CSA) has unveiled the new corporate identity for New York law firm, Kramer Levin Naftalis & Frankel LLP (Kramer Levin). The new “KL Mark” is the foundation for Kramer Levin’s refreshed logo and visual system, which incorporates the initials of the firm’s common name. CSA says this signals […]