Alaska Airlines Unveils New Logo and Branding

Alaska Airlines has unveiled its first major brand change in 25 years. The new look was introduced on a newly painted Boeing 737-800 and will subsequently be featured throughout the airport experience, on all digital channels, in marketing materials and across Alaska’s entire fleet. The most visible changes to the brand are the wordmark, the Eskimo […]
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Winkreative Brands ‘UP Express’ Rail Service

In the run-up to the July Pan Am and ParaPan Am Games, Toronto is launching a new infrastructure project by regional transportation authority Metrolinx. Winkreative, the international branding agency led by Tyler Brûlé, was retained to create the look for the Union Pearson (UP) Express, a dedicated rail service that links Canada’s two busiest transport […]
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StartJG Rebrands Russian Airline ‘Transaero’

Transaero, said to be Russia’s largest independent airline, has unveiled a new brand identity that the company says defines it vision to become one of the world’s best airline brands. Having recently been voted Skytrax’s ‘World’s most improved airline’ in 2013 and with a new fleet entering service, Transaero felt the time was right to […]
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Lippincott Creates New Identity for Parcel Group, DPD

The London office of global branding agency Lippincott has worked to rebrand Geopost, one of the largest parcel delivery services in Europe. Lippincott helped with the brand architecture, renamed the holding company to DPDgroup and refreshed the logo. “We created the ‘red cube’, a symbol to serve as the visual connection between the businesses,” explain […]
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The Aviary Design Studio Gives Wings to ‘Skyhorse Aviation’

Skyhorse Aviation is a South African based helicopter provider with a fleet consisting of eight, new generation AS350 series helicopters. Operating out of Wonderboom Airport near Pretoria, the company specialises in providing helicopter support and charter throughout the African continent. Its helicopters are seen as ‘workhorses’ of the skies. The aviation company turned to Nick […]
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LCR Honda MotoGP Team Unveils New Logo for 2015 Season

Founded in 1996 by Italian rider Lucio Cecchinello, Team LCR is a motorcycle racing team currently competing in the MotoGP World Championship. For 2015, the team has announced it will be rebranded as CWM LCR Honda, following a new sponsorship deal with Forex trading company CWM FX. Lucio Cecchinello’s team will also expand to a […]
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SomeOne Rebrands Thameslink

Design agency SomeOne has created new branding for the Thameslink and Great Northern train operating companies. It follows the rebranding of the South Eastern network. All part of GTR (Govia Thameslink Railway), the bid for the networks was won from First Capital Connect back in May 2014. The GTR network includes the new Thameslink and […]
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