Racing Driver Jack Manchester Gets New Identity by SomeOne

UK branding practice SomeOne has created the new logo and identity for young up-and-coming British racing driver, Jack Manchester. After becoming one of the youngest pilots to fly solo in both a helicopter and an aeroplane at the age of just 17, Jack subsequently turned his attention to motor racing. His 2017 season culminated in […]
[READ MORE]

Virgin Voyages’ Cruise Ships to Wear Mermaid Logo

Virgin Voyages, the cruise line division of Richard Branson’s Virgin Group, has teased the design of its new ship. The reveal took place at a special keel laying ceremony for the first of three ships at Fincantieri’s shipyard in Genoa, Italy. Although the inaugural ship remains unnamed as yet, the trio of seafaring cruisers have […]
[READ MORE]

First Air Unveils New Logo and Livery

First Air, Canada’s northern airline, has revealed a total makeover of its brand after 71 years. The updated identity features a modern version of the iconic Arctic symbol, the Inuksuk. The company says it wants the new look to be representative of the people and land of the Arctic. Members of the Inuit community are also said […]
[READ MORE]

New McLaren F1 Racing Car Gets Livery Design by The Clearing

Branding consultancy The Clearing has designed the livery for McLaren’s newly-revealed F1 racing car. Donning an orange, black and white look, the car’s graphics are said to have been inspired by McLaren’s history, with their first ever victory in 1968 achieved in a car with distinctive orange livery. McLaren have also decided to name the […]
[READ MORE]

‘Rondelle’ Logo Returns to Air Canada Livery After Two Decades

Air Canada has unveiled a new livery for its entire fleet, as well as new uniforms for its employees. The company’s fleet of 300 mainline and regional aircraft are currently being repainted in a black and white design that highlights its famous red maple leaf encircled ensign, or “rondelle,” which returns to the tail of […]
[READ MORE]

Start Unveils New Brand Identity for Yas Island

In a grand launch event at Ferrari World, Abu Dhabi, Miral has unveiled the new brand identity for destination Yas Island, designed in collaboration with Start. Miral, which is the main organisation responsible for creating and managing destinations in Abu Dhabi, says it engaged Start to help “bring the spirit of Yas Island to life”, on both […]
[READ MORE]

New Logo and Branding for British Steel by Ruddocks

Lincoln-based design agency Ruddocks has created the new logo and branding system for British Steel. The new logo, which is set in “molten orange” and combines the letters B and S, was officially unveiled last week during a flag raising ceremony at the company’s main steel production site in Scunthorpe. Last Wednesday also marked the […]
[READ MORE]