Kawasaki Celebrates Ninja Anniversary with Special Logo

The 2014 season is a particularly important one for the Kawasaki family as it marks the 30th Anniversary of the Ninja model line, which started life back in 1984 with the GPZ900R. To commemorate the historic occasion, the Japanese motorcycle manufacturer has created a special logo design as part of a year-long calendar of celebratory […]
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Logic Design Creates New Identity for Elf Oil

French studio Logic Design has created a new identity for well-known oil and lubricant brand Elf, which is owned by the Total Group. Total engaged Logic Design to reinforce Elf’s branding with a specific request to express more strenuously the technical skills of its automotive lubricant range. The agency subsequently designed a new graphic architecture […]
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On-Three Rebrands British Automobile Racing Club

The British Automobile Racing Club (BARC) will enter the 2014 motor sport campaign with a new brand identity as it celebrates more than 100 years of history. Founded in 1912 as the Cyclecar Club, the BARC is one of the UK’s oldest and most respected automotive organisations. Aside from running three busy racing circuits – […]
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Caterham Group Unveils New Corporate Logo

British car maker Caterham has unveiled its new branding, designed to spearhead the Caterham Group’s continuing international expansion and diversification into new sectors. The new corporate identity features a new selection of green tones and a coloured Union Flag emblem, all reflecting Caterham’s British heritage. Since Malaysian entrepreneurs Tony Fernandes and Datuk Kamarudin Meranun purchased […]
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Chevrolet Racing Unveils New ‘Jake’ Logo

Chevrolet will kick off the 2014 season with the debut of the all-new Corvette C7.R at the North American International Auto Show in Detroit. The new Corvette race car is to wear an updated “Jake” mascot logo, and will make its competition debut at the Rolex 24 At Daytona towards the end of January. Jake […]
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Renault Unveils One-Off Logo Design for Korean Grand Prix

Next weekend’s Korean Grand Prix will see two of the four teams powered by the Renault V8 engine feature a logo unfamiliar to most Europeans, that of the Renault Group’s Korean brand, Renault Samsung Motors. The Korean audience will see the make’s name appear on the single-seater cars raced by Lotus F1 Team and Caterham […]
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Branding and Car Livery Design for GYBE Racing

GYBE Racing is a German racing team that is owned and run by GYBE Design, a specialist maker of modular inflatable tents from Hartha in Saxony. Berlin-based agency Formzoo, headed by graphic designer Markus Günther, was appointed to create the identity for GYBE’s motorsport-orientated sub-brand. A key element of the identity construction process involved designing […]
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