Aston Martin Launches New ‘AMR’ Performance Brand

Aston Martin has chosen this year’s Geneva motor show to launch AMR – a new performance sub-brand that company bosses say will strengthen the connection between its road and race cars. Akin to AMG and Mercedes, AMR derivatives are now being planned for every core model in the Aston Martin range; these will also include […]
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NASCAR Reveals New Logo, Premier Series Name

NASCAR has unveiled a new official brand identity which will replace the bar mark used by the motorsport company since 1976. As the first logo update in four decades, the new design incorporates elements of each of the brand’s previous marks, including the red, yellow and blue colouring from the first three marks, respectively, and […]
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Brand Union Unveils Identity for Race Against Dementia

Brand Union has created the brand identity for Formula 1 legend Sir Jackie Stewart’s new charity, Race Against Dementia. Motivated by the diagnosis of his wife Helen, Sir Jackie’s foundation, which has just launched, is aimed at funding research towards a cure for dementia while also searching for preventative medicine. WPP’s global brand strategy and […]
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DS.Emotion Unveils Rebrand for Silverstone

DS.Emotion has created a new visual identity for motorsport venue Silverstone, as part of a rebrand, which the design agency says “aims to align the brand with innovation”. The new branding includes a revised speedmark logo, which was originally launched back in 2001 having been designed by Carter Wong. “Silverstone has retained the brands speedmark […]
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How Do They Make Aston Martin Badges?

On the eve of the 2016 World Endurance Championship opener at Silverstone, Aston Martin Racing has unveiled a bespoke selection of ‘wing’ badges in celebration of the famous endurance series. Every Vantage produced for the road or race track is made by hand and the wings that feature on each model make no exception. Commissioned […]
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Porsche Unveils Logo for Rennsport Reunion V

German carmaker Porsche has revealed the new logo for the Porsche Rennsport Reunion V, which is being held at Mazda Raceway Laguna Seca later on in September of this year. Porsche says this year’s Reunion, the fifth installment of what has become a Porsche tradition in North America, will highlight Porsche at the 24 Hours […]
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LCR Honda MotoGP Team Unveils New Logo for 2015 Season

Founded in 1996 by Italian rider Lucio Cecchinello, Team LCR is a motorcycle racing team currently competing in the MotoGP World Championship. For 2015, the team has announced it will be rebranded as CWM LCR Honda, following a new sponsorship deal with Forex trading company CWM FX. Lucio Cecchinello’s team will also expand to a […]
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