Branding for a Kid’s Café: Moomah

Moomah is a café and play space that encourages creativity and connection between parents, children, and friends. Founder Tracey Stewart commissioned New York-based branding agency Apartment One to develop an organic, dynamic brand language that would translate her vision for a multigenerational collaborative space into a memorable brand. Apartment One set out to first identify […]
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Concept Design: Rebranding Pepsi

Last month Pepsi unveiled a new bottle design for its Pepsi portfolio including Pepsi, Diet Pepsi, Pepsi MAX and Pepsi NEXT, marking its first design update since 1996. The redesign is a visual expression of the brand’s new “Excitement of Now” positioning and is the first iteration of the redesign of the full portfolio currently […]
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Restaurant Branding: Henhom Bakhoor

Assia Merazi is currently an art director at Ogilvy & Mather’s UAE branch. She recently devised this identity for an Emirati restaurant. The logo represents smoke from the bakhoor—woodchips soaked in fragrant oils—drifting off and abstractly spelling “Henhom” in Arabic. The horizontal logotype is clear and straight, balancing with the soft shapes of the larger, […]
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Ice Cream and Dessert Café: Honey & Bee

Having originally studied in Cairo in Egypt, Emad Daoud is now a widely experienced graphic designer who has worked all over the Middle East. Currently based in Saudi Arabia, Emad recently completed this brand identity and packaging design project for a coffee-come-dessert parlour in Riyadh city. Interestingly, the design avoids any traditional Arabo-Islamic styling cues, […]
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Green Branding: Ecofamilia

Barcelona-based graphic designer Sílvia Valls has designed this animated logo for Spanish e-tailer, Ecofamilia. The online store specialises in selling natural, ecologically-responsible products pertaining to health and beauty. Sílvia devised a green-coloured heart shape that swirls into existence – and before the trajectory is completed, a downward hanging leaf glyph is formed at the heart’s […]
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TINE Melkerampa Concept Store

TINE, Norway’s largest dairy product co-operative, is constantly seeking of new ways to connect with consumers. So the opportunity to create a presence at Oslo’s brand new food-hall, Mathallen, was one that could not be passed up. The Melkerampa concept store is where the brand can communicate and interact with end-users above and beyond the confines […]
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Medicine Branding

Lili Koves is a young graphic design student from Budapest in Hungary (though she’s currently busy completing an academic term abroad in Finland). This medical-themed project was is in fact a college assignment, where Lili was tasked to come up with a branding and packaging proposal for a total of three different medications. Lili’s objective […]
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