Performance Indicator, a family of technology companies founded back in 2001, has announced it is rebranding as Bambu Global. The new brand has been inspired by a bamboo plant and each leaf in the logo is claimed to represent a company or technology under the Bambu umbrella. “Each of our companies has been named after […]
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Global advertising and marketing agency Ogilvy has this week revealed a new logo and brand identity as part of a major organisational restructure. Created in collaboration with design agency COLLINS, the new logotype is claimed to reference company founder David Ogilvy’s favourite typeface, Baskerville. “The visual identity system has its roots in Ogilvy history. The new logo transitioned […]
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Branding consultancy BTL Brands has refreshed the logo and identity of high-end amplifiers brand, Engström. Founded by industrial designer Timo Engström and engineer Lars Engström back in 2008, the Scandinavian brand produces music equipment that is aimed at the luxury, premium end of the market – some of their products can cost up to €0.25m! […]
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Canadian cannabis manufacturer INDIVA has revealed its new logo, website and product packaging. The company’s original brand identity was launched back in 2015. However, in tandem with North America’s burgeoning cannabis industry, INDIVA has since grown, including having become a licensed marijuana producer under Canada’s Access to Cannabis for Medical Purposes Regulation (“ACMPR”), which serves […]
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Technical sock manufacturer Bridgedale has unveiled an updated logo and packaging design system. Created by Manchester-based agency Brandon, the new look aims to make it easier for shoppers to both find and choose the right product, as well as to better communicate the benefits of “Fusion Tech” – Bridgedale’s proprietary yarn and knitting technology that is […]
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Lambton College, an applied arts and technology college in Ontario, Canada, has officially launched a new brand and logo, with the refreshed identity said to be the culmination of nearly two years of consultation and research. College president and CEO Judith Morris discussed the new brand and the collaborative, research-guided process that led to the […]
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American consumer electronics retailer Best Buy has revealed a refreshed logo design as part of a new branding effort. “For the first time in almost three decades, we’ve updated our logo. It’s now more modern and easier to read, especially in today’s digital world,” claims company spokesperson, John Vomhof Jr. “Best Buy” still appears in […]
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