New Toyota Supra Gets Racetrack-Inspired Logo Design

Japanese carmaker Toyota has unveiled its all-new Supra, with the iconic sports car making a comeback after nearly two decades. The 2020 Toyota GR Supra made its official global debut this week at the 2019 Detroit Auto Show, returning to the U.S. market following a hiatus of 21 years – and when it arrives in […]
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Zero Motorcycles Reveals All-New Logo Design

Electric motorbike brand Zero Motorcycles has this week introduced an all-new logo, with the updated design featuring a new symbol as well as revised typography for the accompanying wordmark. The refreshed marque replaces the previous so-called “Z Road” design, which was first introduced by the American manufacturer towards the end of 2013. Ditching the ‘flat’ style of […]
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Industry Creates New Logo for the Institute of Advanced Motorists

The Institute of Advanced Motorists is to be known as IAM RoadSmart, following a brand positioning and identity review carried out by global brand consultancy, Industry. The IAM is a UK charity offering a range of nationally recognised driving courses, including the Advanced Driver qualification and re-education courses for local authorities and police forces. The […]
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How Pentagram Gave TheStreet a Stock-Inspired Look

TheStreet is a digital financial media company whose network of digital services provides users with a variety of content and tools through a range of online, social media, tablet and mobile channels. The company was co-founded by American TV personality Jim Cramer, the popular stock market analyst of “Mad Money” fame, and in addition to […]
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Zero Motorcycles Launches New Logo

Zero Motorcycles, a California-based electric motorcycle manufacturer, has announced the launch of an all-new branding campaign to coincide with the launch of their 2014 model range. The update to the company’s corporate branding aims to reflect the rapid development of the Zero Motorcycles product line and is based on extensive consumer research and analysis, says […]
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