Red Tractor Unveils New Logo Design

Red Tractor, a famous quality mark found on food packaging across British supermarkets, has been given a design overhaul. The Red Tractor scheme, which at present is the UK’s largest food standards scheme, covering animal welfare, food safety, traceability and environmental protection, was launched in 2000 by the National Farmers Union of England and Wales, […]
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GB Basketball Gets New Look by Mr B & Friends

GB Basketball has unveiled a completely refreshed logo and identity ahead of the basketball World Cup. As well as being the national team for Great Britain, GB Basketball also serves as the organising body for the sport in Britain, covering national team players from the age of 16 through to senior teams. However, the organisation […]
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Springetts Designs ‘Car Care’ Range for Astonish

The London Oil Refinery Company’s Astonish brand is relaunching its car care range for the UK and abroad, designed by Springetts Brand Design. Company bosses felt the Car Care range needed an update to bring it in line with the current masterbrand design and the new designs had to appeal to the range’s car-loving audience. […]
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SomeOne Creates ‘Logo-less’ Branding for D.Thomas Skincare

SomeOne has created the identity for a new light-based skin treatment service from London-based beauty practice, D.Thomas. The agency says it worked with the company’s management team to devise a strategic approach to the new launch, which included coming up with the name (“Illuminate”), creating a tiered structure for the treatments (measured in Lumens), as well as […]
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DS.Emotion Unveils Rebrand for Silverstone

DS.Emotion has created a new visual identity for motorsport venue Silverstone, as part of a rebrand, which the design agency says “aims to align the brand with innovation”. The new branding includes a revised speedmark logo, which was originally launched back in 2001 having been designed by Carter Wong. “Silverstone has retained the brands speedmark […]
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How Do They Make Aston Martin Badges?

On the eve of the 2016 World Endurance Championship opener at Silverstone, Aston Martin Racing has unveiled a bespoke selection of ‘wing’ badges in celebration of the famous endurance series. Every Vantage produced for the road or race track is made by hand and the wings that feature on each model make no exception. Commissioned […]
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The Clearing Creates New Visual Identity for Ascot

The Clearing has designed the new visual and verbal identity for Ascot, the famous British racecourse and home of Royal Ascot. While attracting some of the world’s finest horses and jockeys, Ascot was nevertheless struggling to make further inroads into the consumer leisure market. Royal Ascot, the racecourse’s flagship summer occasion, was overshadowing its regular race meetings. […]
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