Renault Unveils New Branding and Graphic Identity

Renault has released a new brand signature dubbed ‘RENAULT – Passion for life’. The French carmaker says the new look is part of its “revitalised” approach to vehicle design. “This signature is illustrative of the fresh approach to vehicle design that the brand took in 2012. It also underlines the brand’s promise to produce quality, […]
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Lippincott Creates New Identity for Parcel Group, DPD

The London office of global branding agency Lippincott has worked to rebrand Geopost, one of the largest parcel delivery services in Europe. Lippincott helped with the brand architecture, renamed the holding company to DPDgroup and refreshed the logo. “We created the ‘red cube’, a symbol to serve as the visual connection between the businesses,” explain […]
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SCT Fleet Solutions Rebrands as ‘Derive Efficiency’

US company SCT Fleet Solutions has announced it has changed its company name to Derive Efficiency. Derive Efficiency customises the software of a fleet vehicle’s powertrain (engine and transmission) in order to operate the vehicle more efficiently and safely. “Our new company name and image reflect the evolution of our corporate fleet offering and our […]
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The Clearing Creates Branding for Kitchen Store, ‘Sizzle’

Branding consultancy The Clearing has created the brand strategy, name, positioning and identity for Sizzle, a new online kitchen and dining store launched by online supermarket and food retailer Ocado. Richard Buchanan, director of consulting at The Clearing, said: “We’ve been working closely with Ocado over the last 2 years to develop several non-grocery businesses, […]
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Identity Design for Events Venue, ‘Blue Baths’

Blue Baths is a heritage listed bathhouse located in New Zealand’s Rotorua Government Gardens. Originally opened in 1933, the Art Deco-influenced Blue Baths have in recent times undergone careful refurbishment. The restored building is also available for private hire, with the Blue Baths event team providing specialist catering, entertainment and event management services to both […]
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Catering Identity: Rest Group

Rest Group is an established catering firm from Russia that owns and operates over 20 food outlets. Graphic designer Pavel Emelyanov, who heads agency Eskimo Design Studio in the city of Murmansk, was tasked by Rest Group’s management to create and devise an entirely new identity system. The latter requested something classical and regal in […]
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Rebranded: Roky Plast

ROKY PLAST is a company located in Lebanon that specialises in the recycling of plastic materials. Whilst working for branding agency Brandon Ideas, Lebanese graphic designer Joe el Helou was set the task of rebranding ROKY PLAST’s corporate identity. Joe tells us the initial source of inspiration was actually the universal recycling symbol with its three […]
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