Office supply retailer Staples has revealed an updated logo as part of a major brand refresh. After well over a quarter-century of being known for its slanted “L” logo, the American company is introducing an all-new design that grants the staple a more prominent role, set in what is described as “a friendly and approachable” […]
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London-based design agency Pemberton & Whitefoord LLP has created the brand identity for Purple Hill Agriculture. The designers say the visual language aims to reflect, in a modern way, the “natural heartland” of the East Anglia-headquartered business that is currently involved in offering a number of agronomy and farm-related products and services. “We have created […]
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Creative agency Studio Blackburn, part of the newly-formed Hello Finch network, has designed a new brand identity and logo for the Canal & River Trust, a charitable organisation dedicated to looking after waterways across England and Wales. Centred around a new brand positioning of ‘Making life better by water’, the chief element of the refreshed identity is an […]
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Brand Union Madrid has designed the identity for new Spanish real estate company, Dospuntos. The name, which in English translates as “the colon mark”, is claimed to represent a new generation of real estate developers in the struggling Spanish property market. In an attempt to be as “direct and self-explanatory as possible”, the main logotype […]
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Manchester-based design agency LJB Studio has created the brand identity for Outbox Documents, a business that specialises in managing the complete life-cycle of documents – from collection and storage, through to delivery and recycling. The name is derived from the business’ service and process, namely, moving documents ‘out’ of the home or office and archiving them in ‘box’ […]
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Ireland’s largest telecoms business Eircom is undergoing a period of change. The company’s investment in its new brand is said to mark the largest brand transformation in Ireland in over 20 years. Global design agency Moving Brands was engaged as Eircom’s lead creative partner, to clarify and streamline its business architecture, transform the brand identity, […]
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Renault has released a new brand signature dubbed ‘RENAULT – Passion for life’. The French carmaker says the new look is part of its “revitalised” approach to vehicle design. “This signature is illustrative of the fresh approach to vehicle design that the brand took in 2012. It also underlines the brand’s promise to produce quality, […]
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