Branding consultancy Pentagram has created the new identity for online luxury fashion retailer, Mytheresa. Although the Munich-headquartered business has a history stretching back over 30 years, it presently conducts most of its business through a website that it launched back in 2006. The designers at Pentagram say the refreshed identity aims to bring “simplicity and […]
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Hyundai has revealed the name and logo of its new 2020 flagship SUV model: Hyundai Palisade. The new SUV name is claimed to reference a series of coastal cliffs associated by many with the Pacific Palisades, an affluent neighbourhood located in Southern California. Previewed by the “HDC-2 Grandmaster” concept car (pictured below), which was unveiled […]
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Creative agency Greenspace has completed the rebranding for London architects Apt, whose key projects include the award winning 1 New Street Square, the remodelled Grade II Listed Kings Library and The Treasury at the Bodleian. Greenspace were appointed at the beginning of 2018, to work with the practice on a complete rebrand, including a new […]
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Kemper Corporation, which is said to be one of America’s major insurance providers, has announced an identity refresh. The rebrand encompasses an all-new wordmark, positioning and product line architecture. Ditching the gold colour scheme of the previous logo that was designed by Lippincott back in 2011, the new logotype is set in navy blue and […]
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When J. Gordon Lippincott, an engineer by training, joined forces in 1943 with Walter Margulies, an architect, the now-famous duo’s vision was to make their mark through experience and product design. Together they designed hotel restaurants, changed the silhouette of typewriters, crafted the interior of the U.S. Navy’s first nuclear submarine and architected the famous […]
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Design agency Hulsbosch has rebranded Melbourne IT to ARQ Group – claimed to be Australia’s leading digital provider and a global leader in domains and hosting. The company was originally established in 1996 as one of Melbourne University’s commercial ventures with the sole rights to manage .au domains in the early days of the internet. The […]
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Governor Doug Burgum has announced “Be Legendary” as North Dakota’s new brand identity, building on the “Legendary” brand that has been used to promote the U.S. state for more than 15 years. The refreshed brand sees the introduction of a new logo and font system, which are further accompanied by revised colours, new photography and […]
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