August 23, 2013 Categories: Advertising, Food, TV & Video admin TV Branding for laSexta: ‘Alcatraz Delivery’ </p> <p>Spanish television network laSexta (“The Sixth”) commissioned art directors Pouline Atencio and Javier Martínez to launch their most important show of the season, Alcatraz – an American television series produced by J. J. Abrams.</p> <p>The creative pairing decided to bring part of the incarceration experience directly into viewers’ homes, and therefore created “Alcatraz Delivery”, a prison-based food delivery service.</p> <p>The concept centred on the idea of a repetitive and disgusting menu of prison food being ordered from inmates directly over the phone or via a website by ordinary citizens.</p> <p>Produced at the behest of advertising agency Leo Burnett (Iberia), the promotional campaign went on to win several awards, including making it onto the 2012 Cannes Promo & Activation Lions shortlist, and grabbing a 2013 Laus Silver Award in the Advertising and Direct Mail category.</p> <p></p> <p><img fetchpriority="high" decoding="async" class="alignnone size-full wp-image-6176" alt="laSexta-TV-Alcatraz-Delivery-logo-design-branding-identity-Pouline-Atencio-Javier-Martínez-7" src="https://www.logo-designer.co/storage/2013/08/laSexta-TV-Alcatraz-Delivery-logo-design-branding-identity-Pouline-Atencio-Javier-Mart%C3%ADnez-7.jpg" width="520" height="388"></p> <p><img decoding="async" class="alignnone size-full wp-image-6177" alt="laSexta-TV-Alcatraz-Delivery-logo-design-branding-identity-Pouline-Atencio-Javier-Martínez-8" src="https://www.logo-designer.co/storage/2013/08/laSexta-TV-Alcatraz-Delivery-logo-design-branding-identity-Pouline-Atencio-Javier-Mart%C3%ADnez-8.jpg" width="520" height="388"></p> <p><img decoding="async" class="alignnone size-full wp-image-6175" alt="laSexta-TV-Alcatraz-Delivery-logo-design-branding-identity-Pouline-Atencio-Javier-Martínez-6" src="https://www.logo-designer.co/storage/2013/08/laSexta-TV-Alcatraz-Delivery-logo-design-branding-identity-Pouline-Atencio-Javier-Mart%C3%ADnez-6.jpg" width="520" height="321"></p> <p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-6178" alt="laSexta-TV-Alcatraz-Delivery-logo-design-branding-identity-Pouline-Atencio-Javier-Martínez-9" src="https://www.logo-designer.co/storage/2013/08/laSexta-TV-Alcatraz-Delivery-logo-design-branding-identity-Pouline-Atencio-Javier-Mart%C3%ADnez-9.jpg" width="520" height="388"></p> <p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-6179" alt="laSexta-TV-Alcatraz-Delivery-logo-design-branding-identity-Pouline-Atencio-Javier-Martínez-10" src="https://www.logo-designer.co/storage/2013/08/laSexta-TV-Alcatraz-Delivery-logo-design-branding-identity-Pouline-Atencio-Javier-Mart%C3%ADnez-10.jpg" width="520" height="388"></p> <p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-6171" alt="laSexta-TV-Alcatraz-Delivery-logo-design-branding-identity-Pouline-Atencio-Javier-Martínez-2" src="https://www.logo-designer.co/storage/2013/08/laSexta-TV-Alcatraz-Delivery-logo-design-branding-identity-Pouline-Atencio-Javier-Mart%C3%ADnez-2.jpg" width="520" height="321"></p> <p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-6172" alt="laSexta-TV-Alcatraz-Delivery-logo-design-branding-identity-Pouline-Atencio-Javier-Martínez-3" src="https://www.logo-designer.co/storage/2013/08/laSexta-TV-Alcatraz-Delivery-logo-design-branding-identity-Pouline-Atencio-Javier-Mart%C3%ADnez-3.jpg" width="520" height="321"></p> <p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-6180" alt="laSexta-TV-Alcatraz-Delivery-logo-design-branding-identity-Pouline-Atencio-Javier-Martínez-11" src="https://www.logo-designer.co/storage/2013/08/laSexta-TV-Alcatraz-Delivery-logo-design-branding-identity-Pouline-Atencio-Javier-Mart%C3%ADnez-11.jpg" width="520" height="527"></p> <p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-6173" alt="laSexta-TV-Alcatraz-Delivery-logo-design-branding-identity-Pouline-Atencio-Javier-Martínez-4" src="https://www.logo-designer.co/storage/2013/08/laSexta-TV-Alcatraz-Delivery-logo-design-branding-identity-Pouline-Atencio-Javier-Mart%C3%ADnez-4.jpg" width="520" height="321"></p> <p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-6174" alt="laSexta-TV-Alcatraz-Delivery-logo-design-branding-identity-Pouline-Atencio-Javier-Martínez-5" src="https://www.logo-designer.co/storage/2013/08/laSexta-TV-Alcatraz-Delivery-logo-design-branding-identity-Pouline-Atencio-Javier-Mart%C3%ADnez-5.jpg" width="520" height="321"></p> <p>Pouline Atencio <a href="http://www.petitapou.com/" target="_blank" rel="noopener">www.petitapou.com</a><br /> Javier Martinez <a href="http://iamjaviermartinez.com/" target="_blank" rel="noopener">www.iamjaviermartinez.com</a></p> <p> Tags: Alcatraz DeliveryCannes Lionscutleryfast foodfoodhandcuffsJ. J. AbramsJavier MartinezlaSextaLaus AwardsLeo BurnettpizzaPouline Atencioprisonroundeltake away
