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A.CAMPING Logo Renewal

By Editor June 25, 2013

Categories: Corporate

A-CAMPING-logo-design-branding-identity-Jung-Young-Lee

A.CAMPING is a popular camping store in South Korea that sells tents and other outdoors products from brands such as Snow Peak and Coleman.

The retail outfit recently underwent a major brand refresh courtesy of designer Jung Young Lee. The company approached Jung—currently a senior UI designer with S. Korean internet giant NHN—with a brief to simplify the existing logo and to make it bolder.

Jung’s solution essentially involved combining the letter A with a triangular prism shape representing a tent. The design is structured to instantly relate, in a visual format, the business name with tents.

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Jung Young Lee
www.behance.net/bavamba

Tags: A.CAMPING, black and white, branding, identity design, Jung Young Lee, logo design, monochrome, tent, triangle

SEE ALSO:

  • ‘Participatory’ Identity Design: idBrooklyn
  • Personal Identity Design: Lucas Young
  • Logo Design for Seoul Museum
  • Identity Design for a Music School: Vocal Arts Academy
  • Trivalent Brand Identity
  • Concept Logo Design for Qatar Jet Fuel Company

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