A.CAMPING Logo Renewal

A.CAMPING is a popular camping store in South Korea that sells tents and other outdoors products from brands such as Snow Peak and Coleman.

The retail outfit recently underwent a major brand refresh courtesy of designer Jung Young Lee. The company approached Jung—currently a senior UI designer with S. Korean internet giant NHN—with a brief to simplify the existing logo and to make it bolder.

Jung’s solution essentially involved combining the letter A with a triangular prism shape representing a tent. The design is structured to instantly relate, in a visual format, the business name with tents.

Jung Young Lee
www.behance.net/bavamba