Branding and Packaging Design for ‘Rosendahl Design Group’
Rosendahl Design Group markets a number of well-known Danish design brands: Rosendahl, Holmegaard, Kay Bojesen and Global.
They needed a corporate master brand structure that would allow the group’s different brands to function individually but work as a consistent and unifying brand on everything from stationery and packaging to signage for the parent company.
Taking its inspiration from the white oak, the new logo aspires to visually capture this brand strategy and further communicates how the company values design traditions as well as new and steady growth.
Copenhagen-based agency Make was responsible for creating Rosendahl Design Group’s branding and identity structure. The project has been selected as a 2013 Red Dot Award: Communication Design winner.