Believe In Creates New Brand and Packaging for Finchtail

Finchtail is a new company focused on creating simple and useful products that are sustainably made. Their first product is a cardboard tablet stand, and their new identity, packaging and launch materials have been developed by brand design studio Believe in. Initially Believe in worked to define the brand strategy, based around the company’s goal […]
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Lexmark Launches New Brand and Logo

Technology company Lexmark has revealed a new corporate brand and logo. Having originally been spun out of tech giant IBM, the US company started life as a printer manufacturer back in 1991. Lexmark says its rebranding represents its transition to a business “well beyond its hardware heritage”. “The new Lexmark logo evokes the clarity, value […]
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Johnson Banks Creates New Identity for ‘Open Knowledge’

Johnson Banks has created the identity for the Open Knowledge Foundation, an organisation that promotes the opening up of content and data from Governments and institutions across the globe. The consultancy has been working for about a year on the new identity for the nonprofit outfit that was originally founded back in 2004 in Cambridge, […]
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Lippincott Designs New Logo for JDA Software

International branding firm Lippincott has revealed the new brand identity, logo and tagline for JDA Software, a global retail and supply chain solutions provider. Lippincott partnered with JDA to redefine it brand after years of growth and subsequent acquisitions. “JDA’s new tagline, ‘Plan to Deliver’ captures JDA’s broad spectrum of solutions and its focus on […]
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SLI Systems Launches New Logo and Branding

U.S. e-commerce specialist SLI Systems has launched a new logo and branding that it says illustrates its commitment to meeting the expanding needs of global e-commerce retailers. SLI Systems chief marketing officer Tim Callan, who led SLI’s brand redevelopment, says: “The new logo embodies SLI Systems’ mission to accelerate e-commerce by connecting shoppers with the […]
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Venturethree Rebrands TransferWise

Peer-to-peer money transfer service TransferWise has revealed a new brand positioning and visual identity. Calling their service ‘money without borders’, the new logo adopts the ‘fast flag’ symbol, which the company says creates a “sharp contrast with traditional banks and money transfer brokers”. Created with the help of design agency venturethree, the new brand idea […]
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Pentagram Brands New Social Network, ‘Blopboard’

Blopboard is a new social network that enables users to ask questions, share opinions, and visualise how opinions and attitudes change over time. The platform aims to use infographics to share what people are thinking—in real time, as they “think it”. Pentagram’s Eddie Opara and his team have worked with Blopboard co-founder Amy Kaufman to […]
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