Lippincott Brands Optiv Security

Global branding firm Lippincott has revealed details of its role in the development of Optiv Security’s new brand name, strategy, logo and visual system. Optiv is the newly formed company from the merger of Accuvant and FishNet Security, which joined together earlier this year to create what is claimed to be North America’s largest cyber […]
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Logitech Reveals All-New Logo Design

Logitech has revealed what it claims is the biggest brand transformation in the company’s history. The PC peripherals company says it has placed design at its core, with the rebrand reflecting a “colourful new attitude and a re-imagined logo.” Bold colours and simple designs are expected to make their mark across Logitech.com, social media, on […]
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Thompson Brand Partners Rebrands TopCashback

Thompson Brand Partners has completed the rebrand of TopCashback, said to be the UK’s highest paying cashback and vouchers website – www.topcashback.co.uk. Having grown over recent years to over 4,500,000 members, TopCashback felt it needed to update its branding in order to reflect its position in both the UK and international markets. “We set out […]
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Facebook Reveals New Logo Design

Facebook has unveiled an updated logo design in what appears to be an effort to make the social media giant look less corporate. While the new wordmark has been designed by the company’s in-house design team in collaboration with Eric Olson of Process Type Foundry, the “F” logo — visible once logged-in — remains unchanged. […]
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Oculus Rift Reveals New Logo Design

Virtual reality company Oculus Rift has unveiled a new logo design ahead of the commercial release of its Rift headset. The technology brand has decided to replace its previous eye logo with an oval design dubbed “stadium”. The latter is accompanied by a new typeface set in lowercase letters. The refreshed design will begin to […]
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Believe In Creates New Brand and Packaging for Finchtail

Finchtail is a new company focused on creating simple and useful products that are sustainably made. Their first product is a cardboard tablet stand, and their new identity, packaging and launch materials have been developed by brand design studio Believe in. Initially Believe in worked to define the brand strategy, based around the company’s goal […]
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Lexmark Launches New Brand and Logo

Technology company Lexmark has revealed a new corporate brand and logo. Having originally been spun out of tech giant IBM, the US company started life as a printer manufacturer back in 1991. Lexmark says its rebranding represents its transition to a business “well beyond its hardware heritage”. “The new Lexmark logo evokes the clarity, value […]
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