Educational Branding for ‘Activate Learning’ by Purpose

London-based brand consultancy Purpose has created the brand strategy, naming and branding for Activate Learning, the new name for Oxford & Cherwell Valley College Group (OCVC). The new design programme has enabled a number of relaunched, locally focused colleges to come together as a group, united behind one single vision and set of values. Purpose’s […]
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Logo Design for Seoul Museum

The logo design for the Seoul Museum was inspired by its spatial characteristics. Taking the architecture of the museum’s building as a starting point, eleven squares were initially designed. Based on this, the logo was developed as the result of designing various forms by connecting the corners of each square. Through its abstraction, the logo […]
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Graphic Identity for Sweden’s ‘The Mobile Exhibition Lab’

The Mobile Exhibition Lab is a mobile technology laboratory that is intended for Swedish museums and their staff. Run by Riksutställningar (the Swedish Exhibition Agency), the mobile lab has been touring Sweden since last year. At each stop, workshops and lectures are held in subjects related to exhibitions. By combining the client’s existing symbol (the […]
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Logo Design for Auckland University Press

Auckland University Press is New Zealand’s leading scholarly publisher. Its identity is one of complementary elements – a bold and distinctive logomark with a light and unobtrusive wordmark and typography. Designed around the idea of an open book and the form of the letter A, the logomark both references its name as well as its […]
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Identity Design for Printing Company, ‘Penstripe’

Back in Autumn 2012, Leeds Booklet Printing Company engaged Bristol-based creative agency Taxi Studio to devise and deliver an entirely new brand name and identity system for their business – bespoke, academic planners. Taxi’s involvement encompassed all aspects of the rebranding process, including DNA workshops, strategic positioning, customer research, name generation, design, artwork and roll-out […]
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Identity Design for ‘LISI – THE HOUSE’

The L.I.S.I. house concept (Living Inspired by Sustainable Innovation) is Austria’s contribution to the Solar Decathlon 2013 competition. Hosted by the US Department of Energy, the biennial competition challenges collegiate teams from around the world to design, build, and operate solar-powered houses that are cost-effective, energy-efficient, and attractive. Austria’s team entry is headed by the […]
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Royal Holloway University Rebranding by The Team

Borough Market based brand and communications agency The Team has unveiled Royal Holloway University’s new visual identity. Royal Holloway is one of the UK’s leading universities, with 19 academic departments spanning the arts and humanities, sciences, social sciences, management and economics. Working with The Team since May this year, the identity refresh was a collaborative […]
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