Wildlife Conservation Society Gets New Identity by Pentagram

Pentagram’s Michael Bierut and his team have created a new identity for the Wildlife Conservation Society. The designers say the new branding is built around a “friendly and accessible” mark that is designed to appeal to everyone from park visitors to policy makers. The Wildlife Conservation Society currently manages the Bronx Zoo, Central Park Zoo, […]
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Siegel+Gale Unveils New Logo Design for ‘Truth Initiative’

Global strategic branding firm Siegel+Gale has announced the completion of the rebrand for Truth Initiative, formerly the American Legacy Foundation or Legacy, said to be the largest non-profit public health organisation in the U.S. focusing specifically on tobacco control. Legacy partnered with Siegel+Gale on a comprehensive rebranding initiative while launching the next generation of their […]
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Pets Best Turns 10, Reveals New Logo Design

U.S. company Pets Best Insurance Services has marked its 10th anniversary this month by revealing a new branding system that includes a revamped corporate logo and new colour scheme. Headquartered in Idaho, the company was originally founded in 2005 by Dr. Jack L. Stephens, who is claimed to be the creator of the pet insurance […]
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Pentagram Designs New Identity for Hazen and Sawyer

Pentagram’s Paula Scher and her team have designed a new identity for Hazen and Sawyer. Founded in 1951 by Richard Hazen and Alfred Sawyer, the company is headquartered in New York with 42 offices across the U.S., as well as in Panama, Colombia, Ecuador and Jordan. Said to be the world’s leading engineering firm devoted […]
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Duncan/Channon Reveals New Logo for StubHub

San Francisco-based agency Duncan/Channon has created a new logo for ticket reseller StubHub. The update is the first since 2005 and represents an attempt by the company to modernise and streamline its image. Revisions include the removal of both the colour orange and the dual, overlapping ticket stubs in the exclamation point. “The new logo […]
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Sunshine Rebrands Roald Dahl for New Global Audience

The Roald Dahl Literary Estate has appointed creative agency Sunshine to develop and evolve its proposition and branding. This is the first time a unifying identity has been developed to live across the estate’s multiple properties and activities. The agency has subsequently defined the three guiding principles for the estate to uphold as: ‘masters of […]
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Thompson Brand Partners Rebrands TopCashback

Thompson Brand Partners has completed the rebrand of TopCashback, said to be the UK’s highest paying cashback and vouchers website – www.topcashback.co.uk. Having grown over recent years to over 4,500,000 members, TopCashback felt it needed to update its branding in order to reflect its position in both the UK and international markets. “We set out […]
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