Football Logo: Furie Lublin

Karol Sidorowski is the lead designer at creative agency Element Media in Lublin, Poland. Lublin is also home to Furie Lublin, the city’s first all-women American football team. The sports club chose Element Media to come up with a new identity design proposal based on NFL-style logos. It is fairly customary for the design of […]
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Sports Branding: Confit

Marcin Zasada is an independent illustrator and graphic designer from the city of Lodz in Poland. Confit meanwhile is a young company that produces sports clothing and related accessories. The name is a commixture of the two English words “convincingly” and “fit”. Akin to some of the major sportswear labels, the main objective of the […]
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‘Running Man’: Identity Design for a Sports Psychologist

Polish designer Robert Zajac was commissioned to design and develop an identity programme for sports psychologist, Ewa Serwotka. The logo design is simple but strikingly effective. A Masters graduate from the University of Wrocław’s School of Social Sciences, Ewa works with athletes, coaches and also parents of young athletes. Her academic and vocational activities are […]
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