• rss
  • pinterest
  • twitter
  • facebook
  • inkedin
Logo Designer menu
  • home
  • home
  • about
  • advertise
  • contact
  • submit
  • jobs
  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design
  • pinterest
  • twitter
  • facebook
  • inkedin
search
0

loyalkaspar Redesigns Promax Brand for the Future

By Editor August 28, 2019

Categories: Entertainment, TV & Video

Global entertainment marketing association Promax has revealed a new logo and identity created by branding agency, loyalkaspar.

Headquartered in Los Angeles, Promax was founded in 1956 as a non-profit association for promotion and marketing professionals working in broadcast media. At present, it claims to be the largest such association in the world.

With the rebrand, loyalkaspar says its job was to create “a fresh visual identity and a user-friendly superstructure that would promote clarity, community and inclusivity”.

“Our goal was to create a new brand that conveys a certain sense of authority while remaining approachable – one that reflects the supportive, playful community that Promax represents,” comments Beat Baudenbacher, principle and chief creative officer at loyalkaspar.

The refreshed identity encompasses a new logotype; a custom typeface; a range of patterns with a blue colour scheme; and a campaign line “to highlight the human element of Promax.”

With specific reference to the logo, Baudenbacher says he honed in on the fact that the first three letters of Promax contain curves, while the last three contain straight lines and angles.

That led to the idea of combining the ‘A’ and the ‘X’ which developed into an entire brand architecture where the forward slash of the ‘X’ becomes “a functional activator, visually connecting Promax to its sub-brands”.

The logo is then contrasted with a “less serious” looking typeface, which has been designed in-house by the agency.

“Proxy Mono is based on the geometry of the Promax logo, so there’s a visual connection, despite the purposeful contrast. It feels a little tech-y, a little vintage and a little not-trying-too-hard,” explain the designers.

loyalkaspar
www.loyalkaspar.com

Tags: Beat Baudenbacher, blue, icon design, identity design, logo design, logotype, loyalkaspar, Promax, Proxy Mono, rebranding, typography, x

SEE ALSO:

  • Identica Redesigns Household Appliance Brand Rohaus
  • Pearlfisher Redesigns Tropical Soft Drink Brand, ‘Rio’
  • Bulletproof Redesigns Apetina Cheese Brand
  • Springetts Redesigns Sacla’ Brand for Relaunch
  • Neelkeen Designs Future of Chinese Brand ‘Mi’
  • UFC Unveils New Logo and Brand Identity

Leave a Reply

Click here to cancel reply.

CATEGORIES

  • Advertising
  • Advice
  • Architecture
  • Articles
  • Arts
  • Automotive
  • Books
  • Business & Finance
  • Communication
  • Community
  • Competition
  • Computer & Internet
  • Corporate
  • Design
  • Design Jobs
  • Design Studio
  • Design Tools
  • Education
  • Electronics
  • Entertainment
  • Fashion & Lifestyle
  • Fonts
  • Food
  • Freight & Transport
  • Government
  • Health & Beauty
  • Home & Garden
  • Hotel & Travel
  • Icons
  • Music
  • News & Media
  • Opinion
  • Other
  • Photography
  • Real Estate
  • Religion & Spirituality
  • Science & Technology
  • Social & People
  • Sports
  • TV & Video
  • Web Design

POPULAR

  • SPi Global Reveals New Name and Logo
  • 3D Software Company Maxon Unveils New Logo Design
  • Capital Region Housing Rebrands to ‘Civida’
  • Hulsbosch Creates Logo and Branding for New Superannuation Fund – ‘Spirit Super’
  • Serial Box Relaunches with New Name and Logo
  • Inter Milan Unveils New Logo and Identity
  • Studio Output Refreshes Logo and Identity for 3D Motion Specialist – Found
  • Summit Medical Group and CityMD Reveal New Brand Identity
  • ODA Creates New Logo and Identity for Bruce’s Doggy Day Care

TAG CLOUD

3D A animated logo architecture black black and white blue branding car badge circle fruit geometric gold green grey icon design identity identity design illustration interior design logo design logotype luxury M metallic minimalist monochrome monogram naming orange packaging design Pentagram pink poster design purple rebranding red roundel shield stationery design stripes typography web design wordmark yellow

MONTHLY ARCHIVE

tweet meme

Tweets by @logodesigner_co

facebook

  • ABOUT | ADVERTISE | CONTACT
  • SUBMIT YOUR WORK

We simply love logos! Logo-Designer.co is dedicated to corporate and brand identity work. Our primary goal is to showcase identity design from around the world; we want to give designers the opportunity to share and publicise their creative work online.

If you're a designer wanting to submit your work, click on the ‘SUBMIT YOUR WORK' tab above.

For all other enquires, including advertising placements, please complete this form:

*Required Fields

THANKS. YOUR MESSAGE HAS BEEN SENT.
WE'LL RESPOND SHORTLY.

Logo-Designer.co is an online platform open to both professionals and students. We’re interested in your logo’s ‘design story’ – context, history, background, ideation, narrative, symbolism, meaning, semiotics, and other such things. We want to see iterative sketches, including discarded preliminary and prefinal designs, wherever possible. If you’re able to tell us about budget and time constraints, please do so. The more information, the better.

WHAT YOU NEED TO DO:

  • Provide large-sized images showing your design in lots of detail, saved at 150 or 300 dpi in JPEG (preferred) or PNG format
  • Include the ‘design story’ text document, not forgetting to list relevant categories and tags
  • Enclose the above in a single zip/rar file and send to: submissions [at] logo-designer [dot] co
  • You can submit more than one logo design; however, the limit is one submission per month
  • Be patient (it may be a while before we feature or publish your work).

OTHER CONTENT:

As well as logos, we’ll also consider the following for publication:

  • Font design
  • Icon design
  • Articles: opinion/advice (from both logo designers and brand strategy consultants).

RULES:

Please note: Logo-Designer.co will not show work related to any of the following:

  • Alcohol
  • Gambling
  • Tobacco
  • Pornography (or adult related themes).

©2020 Logo-Designer.co. All rights Reserved.
Do not republish/reprint our content without express written permission.
You are free to link to any of our website material.