Sports Retail Branding: Nike Year of the Snake

2013 is the Year of the Snake according to the traditional Chinese calendric system. The new year was officially inaugurated on February 4 and, to celebrate the event, sports giant Nike launched a dedicated set of snake-themed shoe designs. The special edition shoe range honoured both the Chinese zodiac and basketball player Kobe Bryant (whose […]
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‘Wing-Co’ Milk Drink Branding Design by PB Creative

‘Wing-Co’ is a completely new brand for global dairy foods company Arla. The chocolate-flavoured milk drink claims to ‘shoot down hunger fast’ thanks to an additional 40% protein in its ingredient mix. London design agency PB Creative was appointed to take care of both the branding and packaging design. “We wanted to create a completely […]
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Logo Design for a Solicitor: Jacek Ratajczak

Warsaw-based designer Aleksander Znosko has designed this visual identity for Polish law firm Jacka Ratajczaka. The key element of the design is the monogram made out of the initials of the business owner’s name. Whereas the logo itself is only ever depicted in monochromatic black or white, some of the associated identity collateral also features a […]
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Personal Branding: Beste Birer

Beste Birer is a graphic designer who hails from Turkey; she recently graduated from the graphic design department of Mimar Sinan Fine Arts University in Istanbul. Her self identity, ‘Beste Birer’, is reduced to a monogram using the initials BB. The two letters are interwoven in an almost three dimensional arrangement. Beste’s logo-mark is additionally […]
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Identity Design for Cambridge Proofreading

UK company Cambridge Proofreading provides a proofreading and editing service to students, academicians, and private organisations. The business recently approached Norwich-based graphic designer Simon McWhinnie to revise its existing identity. Simon incorporated a yellow highlighter mark as the principal graphic element in the new design. The yellow accent serves as a visual cue to both […]
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Logo Design for a Martial Arts Club: Capoeira Hangzhou

Visual artist and designer Andrey Danilov has created this identity for a capoeira club in Hangzhou, China. Andrey initially spent a couple of days sketching out capoeira movements, hoping to isolate a particular technique that could be used to visually symbolise what is a very expressive martial art form. Key for Andrey was communicating the […]
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Premium Food Event Branding: Gourmet Theatre

Since 2010, Sanlam Investment Management (SIM), one of South Africa’s largest investment consultancies, has been hosting an annual food-come-design fair. The boutique style outdoor market features the best local furniture crafters, artisan products, as well as speciality foods and drinks. Top SA chefs also educate and inspire with on-site demonstrations. In 2012, SIM, in partnership […]
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