Restaurant Branding: Henhom Bakhoor

Assia Merazi is currently an art director at Ogilvy & Mather’s UAE branch. She recently devised this identity for an Emirati restaurant. The logo represents smoke from the bakhoor—woodchips soaked in fragrant oils—drifting off and abstractly spelling “Henhom” in Arabic. The horizontal logotype is clear and straight, balancing with the soft shapes of the larger, […]
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ID for an Entertainment Company: Agência Dama

Agência Dama is a Brazilian communications agency with a specialist focus on events production for lifestyle and fashion brands. Graphic designer Adilson Porto Jr., from São Paulo, was commissioned to design the corporate identity. For the logotype he took inspiration from traditional stage lighting design, with the name “DAMA” seemingly being formed from a row […]
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Government Branding: Start Up Brasil

Brazil’s official Trade and Investment Promotion Agency (Apex-Brasil) and Ministry of Science, Technology and Innovation (MCTI) have conjointly developed the Start Up Brazil programme, which aims to support and enable Brazilian companies to market and sell their products abroad. Sao Paulo-based creative agency Fábrica de Ideias Brasileiras (FIB), or “Brazilian Factory of Ideas”, was assigned the […]
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Identity for a Chamber Orchestra: Kaleidoskop

Kaleidoskop is a young, Berlin-based chamber orchestra on a mission to transform the traditional experience of concert-going. Founded in 2006 by cellist Michael Rauter and conductor Julian Kuerti, the string orchestra of 15 players is characterised by its willingness to experiment with new concert forms. Art director and graphic designer Rene Bieder, working in conjunction […]
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MMA: Anderson Silva Logo

Brazilian martial artist Anderson Silva is the current UFC Middleweight title-holder – and also the longest reigning champion in UFC history. Unsurprisingly, therefore, some have labelled him as the best pound-for-pound fighter in the world. A graduate of New York’s Pratt Institute, brand and apparel design specialist Tobin Dorn created Anderson Silva’s logo back in […]
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Retail Branding: ‘Kering’ Design Story

PPR, a French multinational holding company that owns and operates major fashion brands such as Gucci, Puma, Yves Saint Laurent, Alexander McQueen, Christopher Kane, Stella McCartney, JEANRICHARD, Qeelin and Sergio Rossi, is set to rebrand as Kering. Creative agencies Dragon Rouge and Havas Lifestyle have been collectively involved in the rebranding process. To further complement […]
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Ice Cream and Dessert Café: Honey & Bee

Having originally studied in Cairo in Egypt, Emad Daoud is now a widely experienced graphic designer who has worked all over the Middle East. Currently based in Saudi Arabia, Emad recently completed this brand identity and packaging design project for a coffee-come-dessert parlour in Riyadh city. Interestingly, the design avoids any traditional Arabo-Islamic styling cues, […]
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